Primetime Action Hero Ruru Madrid takes crime-fighting from reel to real as the latest anti-piracy ambassador of GMA Network. 

The "Black Rider" star and Sparkle artist is the latest Kapuso talent to join the broadcast media company's ongoing campaign to protect the rights of content creators and foster a culture of respect for intellectual property. 

As an ambassador, part of Ruru's responsibilities is to uphold the principles and ideals of GMA's drive against digital piracy. Fans can look forward to his active participation in events pertaining to the Network's campaign. 

Ruru formally assumes his new role beginning Jan. 11, following an oath-taking ceremony administered by Atty. Annette Gozon-Valdes, GMA Network's Senior Vice President for Programming, Talent Management, Worldwide, and Support Group, at the Network's headquarters in Quezon City. In attendance were other Network officers and guests. 

The ceremony also marks the first anniversary of GMA's anti-piracy campaign, "Stream Responsibly. Fight Piracy," and its partnership with the Alliance for Creativity & Entertainment (ACE), the world's largest and most effective anti-piracy coalition. It currently has over 50 global members, with GMA Network its first member from the Philippines. 

Recalling the broadcast media company's efforts in strengthening its anti-piracy capabilities, GMA First Vice President and Head of International Operations Joseph T. Francia shared the importance of involving the audience and the responsibility GMA must undertake. "We should be able, as a Network, to promote the value of intellectual property," he said. 

In a message of support, Atty. Ann Claire C. Cabochan, Deputy Director General of the Intellectual Property Office of the Philippines (IPOPHL), commended the Network's continuing efforts to fight piracy. "GMA's commitment sets a shining example for the industry and inspires others to join the crusade against piracy and champion the cause of ethical and original content consumption." 

More Kapuso talents are expected to join the fight against online piracy in 2024 as GMA broadens the campaign's reach through fresh and innovative measures that will also get audiences to participate.