The Department of Trade and Industryâs (DTI) âBeauty Fairâ at SM Megamall's Mega Fashion Hall, held from August 28 to September 1, showcased the best of Filipino beauty and wellness. Supported by SM Supermalls, the event featured locally-made products from Micro-, Small, and Medium Enterprises (MSMEs), offering visitors a unique chance to discover and support homegrown brands.