Alveo Land, the upper-middle income brand of Ayala Land Inc., is off to a strong start this year as it reported a record P12.7 billion in gross take up for the first quarter of 2024.
In a press briefing, Alveo President Joseph Carmichael Z. Jugo said this is 42.7 percent more than the P8.9 billion generated in the first quarter of 2023 and 17.6 percent higher than its previous record of P10.8 billion set in the first three months of pre-pandemic 2019.
“We are very pleased with the extremely strong 1st quarter sales performance affirming the confidence in the premium market. We are grateful to our clients for their trust in the Alveo brand as we aim to meet their needs in modern, urban and suburban living,” said Jugo.
He noted that, the growth is fueled by successful back-to-back launches of Alveo horizontal developments South of Metro Manila - Sereneo Nuvali and Caleia Vermosa.
According to Jugo, Alveo plans to sustain the momentum of this upswing in the upscale market with other strategic developments in and outside Metro Manila, especially those located in Ayala Land estates such as Quezon City, Batangas, and Cavite.
“We continue to see growth potential in prime locations specially within Ayala Land estates. Investors and end-users value and appreciate the unique benefits of investing and living in an Alveo property within these master planned estates,” he said.
Sereneo, Alveo’s sixth project in Ayala Land’s pioneering Nuvali eco-estate in Laguna, posted almost P1.5 billion in year-to-date reservation sales.
Launched last March 2024, the 41-hectare development offers residential lots with a typical size of 275 square meters.
Meanwhile, Caleia Vermosa is Alveo’s second development in Vermosa, Ayala Land’s active lifestyle estate in Cavite.
Also launched in March 2024, the 28-hectare development generated almost P2 billion in year-to-date reservation sales. Caleia Vermosa offers more than 3 hectares of parks and amenities.
Alveo’s record-setting first quarter performance in 2024 was also driven by the strong take-up of the developer’s residential condominium developments in key cities. Its three projects - Park East Place in BGC, The Lattice at Parklinks and Nuveo at Cerca - delivered significant sales contributions.
Park East Place is Alveo’s fastest selling condo project strategically located within the Bonifacio Global City (BGC) business district in Taguig City.
The high-rise condominium project is situated in a prime parcel in BGC—along the main thoroughfares of 32nd Street and 9th Avenue, and near prestigious buildings and well-known commercial centers.
The Lattice, on the other hand, strongly establishes Alveo’s presence within the pioneering Parklinks sustainable estate. Parklinks is fast emerging as a growth center along the major C-5 corridor that borders both Pasig City and Quezon City.
Offering an unparalleled proposition of nature-centric and sustainable living for a new breed of urbanites, it is ideal for those moving up from within the surrounding gated subdivisions and enclaves in the area.
Alveo is also stimulating new growth in the Alabang-Las Piñas corridor with its very own master planned, 6.6-hectare Cerca district. With the recent turnover of the first phase of its maiden mid-rise condo community, Viento, interest has radiated to its latest residential condo offering, Nuveo.
Alveo’s office developments such as Alveo Park Triangle Tower in BGC, commercial lots in both Centrala, Ayala Land’s latest master planned central business district in Central Luzon, and Evo City South District in Kawit, Cavite also contributed to the strong take-up.