Security Bank Corporation has been named for the third straight year as the Philippines’ Best for High Net Worth (HNW) clients at the 2023 Asiamoney Asia Private Banking Awards.
In a statement, the bank said Asiamoney lauded Security Bank’s digital transformation initiatives by noting, “Technological disruption is a big part of the overall strategy. Security Bank constantly provides better, faster, and safer digital access for clients for their portfolios and review services.”
Representing Security Bank at the 2023 Asiamoney Asia Private Banking Awards Dinner were Wealth Management Head Binky Mirabueno (second from left) and Executive Vice President and Branch Banking Group Head Leslie Y. Cham (third from left).
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“Service differentiation is a key to our continued recognition as Best Bank for High-Net-Worth clients in the Philippines,” said Security Bank Executive Vice President and Branch Banking Head Leslie Y. Cham.
He added that, “This recognition is proof that we are on the right track to fulfill our goal of becoming the most customer-centric bank in the Philippines.”
Security Bank launched its wealth management proposition in 2017 to offer clients personalized financial solutions geared towards their goals and objectives.
The Bank’s Wealth Management division was also recognized in 2021 and 2022 for its ability to expand its client base despite economic and global events that affected the financial industry.
“This year-on-year recognition from Asiamoney only proves that we are making the right investments in what matters to our customers,” said Security Bank Wealth Management Head Binky Mirabueno.
She noted that, “We excel in the personal approach we take for each client—they really feel that they are being serviced, that someone is really there taking care of their portfolio.”
The Wealth proposition has also evolved from a product to a portfolio approach, as the team provides Enhanced relationship management through team-based delivery.
Wealth Centers are in place, better engagement processes have been implemented, and new solutions offered.
In growing its client base and Assets Under Management (AUM), Security Bank’s Wealth Management business leverages on the strengths of the Bank’s core businesses.
These include the Bank’s branch network reach and the product offerings from its Treasury and Trust and Asset Management Group (TAMG), stock brokerage through SB Equities, and investment banking services through SB Capital.
“During the five-year period from 2017 to the end of September 2022, the private bank’s AUM and customer base rose 44 percent and 40 percent respectively, on a compound annual growth rate basis,” said Asiamoney.