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Manila Bulletin devider Entertainment devider Celebrities devider Rabiya Mateo, Jillian Ward other celebs endorse new beauty line

Rabiya Mateo, Jillian Ward other celebs endorse new beauty line

Published Jul 29, 2023 11:33 pm

Miss Shed Garcia (left) and Rabiya Mateo


The Perfect Formula beauty line, which is marking its second anniversary, has recently gained the endorsement of several well-known personalities, including former beauty queen-turned-actress Rabiya Mateo, as well as Jillian Ward, Jet Lee, Miss Glenda, and the mother-daughter TikTok influencers Russel and Kia. On July 30, 2021, a revolutionary start-up brand took the beauty industry by storm, catering to all skin types. Miss Shed Garcia and Miss Glenda, her cousin, have formed a dynamic duo in the beauty industry. Their collaboration between Perfect Formula and Brilliant Skin Essentials has proven to be a powerful force that can't be reckoned with. Miss Shed has been a trailblazing member of the Brilliant Skin Essential team since 2016. Starting from her role as production staff, followed by her progression to inventory clerk, logistics coordinator, and eventually achieving the position of production manager, she has now transformed into the CEO of her own brand.

Miss Shed Garcia


Miss Shed's dream has not only been given an opportunity but also the online sellers who are associated with her esteemed brand. Perfect Formula is proudly celebrating its second anniversary this month, commemorating this milestone by putting a spotlight on the remarkable #SweetVicTWOry. In just two short years, our brand has achieved remarkable success and emerged as one of the most coveted beauty brands in the e-commerce industry, relishing the taste of triumph. The brand started with only one product: the filter-free exfoliating facial set. Since then, PF's product line has expanded from one to eight, one of which is the immensely popular KayakuKayamu Bleaching Soap. This soap sold 5M bars in less than a year.

Miss Shed Garcia (left) and Miss Glenda


In October 2022, Perfect Formula made its international debut, captivating the skincare market of Malaysia. Perfect Formula began with a team of seven employees and has since expanded to a workforce of 23 dedicated individuals. "Our company has successfully formed partnerships with three international businesses and has a robust network of 943 distributors within the country," said Miss Shed. This company has also been highly recognized by prestigious award-giving organizations. Its CEO was honored as the Exemplary Women CEO of the Year at the ASEAN Excellence Achievers Awards 2022, held on Aug. 3, 2022, Trusted Skin Care Brand of the Year - Perfect Formula, ASEAN Excellence Achievers Awards 2022 - Aug. 30, 2022; Woman of Dedication and Remarkable Business Leader (Maharlikang Filipino Awards 2023 - June 2, 2023); and Remarkable Skin Care Brand of the Year - Perfect Formula (Maharlikang Filipino Awards 2023 - June 2, 2023).
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