A decade of innovation: the transformative journey of LG OLED technology

From early skepticism to becoming the gold standard, LG's pioneering OLED TVs have revolutionized the display industry and how we experience television


At a glance

  • LG launched the groundbreaking OLED TV technology in 2013, delivering unprecedented visual quality and drastically improving the viewer experience.

  • LG's OLED quickly gained global recognition, becoming the gold standard in premium television technology due to its superior display capabilities.

  • LG continually pushed the envelope with OLED-optimized hardware and software, including the α (Alpha) 9 AI Processor for enhanced image and sound and the user-friendly webOS platform.

  • OLED's flexibility and thinness allowed LG to create innovative designs, such as the Wallpaper TV and the world's first rollable TV, transforming consumer expectations of television design.

  • LG utilized OLED technology for awareness campaigns, notably showcasing the rich biodiversity of the Philippines, proving that OLED screens can serve a purpose beyond entertainment.


Over the past decade, I've witnessed the remarkable evolution of the display industry. From the beginning, I had the privilege of using the groundbreaking LG OLED technology that has revolutionized how we enjoy television.

I still remember the year 2013 when LG introduced the world to OLED TV. It was a time of uncertainty, with skeptics questioning the feasibility and potential of this new technology. But LG saw something extraordinary and decided to plunge into uncharted territory.

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The amazingly stunning 55-inch LG OLED Objet Collection Posé at the Manila Bulletin office in Intramuros, Manila.

As an early adopter, I was captivated by the stunning visuals OLED delivered. The contrast between deep blacks and vibrant colors was truly unmatched, bringing my favorite movies and shows to life like never before.

Little did I know that LG OLED would become the gold standard in the display industry. Year after year, LG OLED received accolades and recognition, cementing its position as the pinnacle of premium TV technology.

I've witnessed LG pushing the boundaries of innovation with their OLED-optimized hardware and software. From the paper-thin Wallpaper TV to the rollable TV that amazed the world, LG constantly pushed the limits of what a TV could be. T

Beyond the breathtaking visuals, LG introduced game-changing features like the α (Alpha) 9 AI Processor, enhancing the image and sound quality, and the user-friendly webOS platform, making navigation a breeze.

OLED has truly raised the bar in terms of display quality. The deep blacks, vibrant colors, and exceptional contrast create a viewing experience like no other.

It's not just about the visuals. OLED's thinness and flexibility have opened up new possibilities for design and integration, transforming how we interact with screens.

But LG didn't stop there. They understood that OLED was more than just a TV. It was an opportunity to showcase the rich biodiversity of the Philippines. Through captivating campaigns, like the National Museum of Natural History, LG highlighted the unique elements of OLED, from its self-emissive pixels to its slim design and diverse form factors. The precision and accuracy of OLED technology are truly remarkable. It brings out the finest details, creating lifelike images that fully immerse you in the content.

As I reflect on this incredible journey, I am grateful for being part of the LG OLED experience from the start. It has been a decade of awe-inspiring visuals, immersive entertainment, and a true testament to LG's commitment to innovation.

Thank you, LG, for transforming how we see the world and continuing to shape television's future with your unparalleled OLED technology.