BLVCK Entertainment's new talent Boss Toyo (Carissa Alcantara)

With his humble beginnings reselling watches to eventually building his empire, Boss Toyo (whose real name is Jayson Luzadas) is ready for the spotlight. 

Boss Toyo is an active social media content creator and influencer since 2017. His social media stats are as follows: Boss Toyo on Facebook 471K, Boss Toyo Production on YouTube 383K, sitoyotohmahmen on Tiktok 85K.

During his media conference at the BLVCK creatives studio in Quezon City recently, Boss Toyo said that striving for his dream and believing in himself gave him the opportunity he has today. 

''Naniniwala ako na manifestation are real, importante kasi yun eh kailangan unang-una hindi ka magdududa sa sarili mo, at dapat paniwalaan mo ang sarili mo na kung ano yung gusto mo makakaya mo,'' he said. 

(I believe that manifestations are real, and that's important because first of all you must not doubt yourself, and you must believe in yourself that you can do, what you want to do) 

Boss Toyo on his music video for 'Rap Lord'

Before heading to the music scene, he also launched “Pinoy Pawn Stars” patterned after History Channel’s “Pawn Stars.” He produced this adaptation to give value not only to the possessions that artists have acquired through their hard work but also to recognize the artists themselves who have carved their names in the industry. 

Under his collections right now is the red Mercedes Benz used in the film "Maid in Malacañang", the uniform that was worn by Chito Miranda, Gloc 9, and Francis M during their ''Bagsakan'' music video.  

Boss Toyo considers himself a newbie in the music industry but has already released two songs in music streaming platforms. His being friends with other Hip-hop artists like Flow G, Honcho, and King Badger inspired him to be a rap artist as well. 

His goal is to create more songs because he believes that music has a very strong influence on people. “Rap Lord” his latest single, is his first to be released under Blvck Music. 

Along with the music single is a music video directed by Edrex Sanchez and will be available on YouTube and music streaming platforms.