McDonald’s has launched K-pop girl group NewJeans Chicken Dan Campaign in the Philippines aimed for global customers looking to enjoy delicious and special moments.
NewJeans were unveiled as McDonald’s Korea’s brand models in March. The NewJeans Chicken Dan Campaign was launched in Korea and the Philippines to be followed in Thailand, Indonesia, Brunei, Malaysia, Hong Kong, Taiwan, Singapore, and Vietnam.
NewJeans (McDonald's Korea)
(McDonald's Philippines)
All markets will air campaign advertisements featuring NewJeans and will offer special packages for certain chicken menus.
With the message of “A whole new crispiness that makes us dance, a whole new Chicken World,” the NewJeans Chicken Dance Campaign highlights the delicious moments McDonald’s shares with its customers.
Besides the advertisements starring NewJeans, a special package features the image of McDonald's symbol M logo, burger, French fries, and rabbit character for added specialness.
McDonald’s Philippines reintroduced the iconic chicken favorites six-piece Chicken McNuggets and McChicken solo now only P99 each with the launch of the NewJeans Chicken Dance Campaign on June 13, with various promotional events to follow.
Exciting deals await exclusive only on the McDonald’s App - the McChicken Medium Meal with Coke Zero and 6-pc. Chicken McNuggets with Fries Medium Meal with Coke Zero can be redeemed at discounted prices of P139 and P149, respectively from June 13 to 30.
All in all, customers can enjoy savings of P30 with the six-piece McNuggets solo and P35 with the McChicken solo, letting everyone enjoy McDonald’s crispy deliciousness that will make them want to dance.
A “McDonald’s Chicken Song” dance challenge will be a part of the campaign, with various prizes that await via weekly draws.
"We are delighted to launch the NewJeans Chicken Dance Campaign in 10 Asian markets, so that more people can take part in the experience. We hope our customers enjoy all the unique aspects of the campaign, including the dance challenge, and the special packaging,” said Oliver Rabatan, vice president and chief marketing officer at McDonald’s Philippines.