Niche housing developer Haus Talk Inc. (HTI) has launched its P3.4 billion, 10-hectare economic housing complex in Biñan, Laguna called The Granary. In a statement, the firm said the development features an allocation of 40 percent of its total land area for common use including relatively wider road networks and open spaces when compared to other similar segment offerings. Amenities for the residents are also in the plan such as those found in more premium residential developments like a clubhouse, chapel and sports facilities. The Granary’s units have a price point of P2.5 million each. With the first phase of development completed, Haus Talk said it has begun marketing last February and has since sold over 200 units of its 2-bedroom townhouses. As with other successful developments it has completed, the company attributed the strong demand for The Granary units to competitive pricing of homes that are ideally located and sold through a strong network of trusted and competent agents. “We are excited to see the uptake of our product given that we only began marketing two months ago,” said Haus Talk President Maria Rachel D. Madlambayan. She added that, “Our team spent a long time on planning to ensure that we can provide a community that is affordable for families yet evokes a more premium quality in terms of design of the homes and the surroundings they will be in.” Haus Talk said it approached The Granary with the intention of doing things similar to other more premium residential projects. Aside from ensuring that the quality of build was good, it also engaged PGAA Creative Design for the master planning. The Philippine design firm is known for its urban design, environmental planning and mixed-used projects locally and throughout Southeast Asia. Laguna has been identified as an ideal growth area for residential projects given the vast expanse of available land for horizontal development and its accessibility via the tollway. Major universities and health facilities have also invested in relocating in order to be closer to the residents who prefer to stay in the outskirts of Metro Manila. Haus Talk considers the property as a good location given that it is in the center of the town of Biñan, accessible to various commercial and retail stores, public transportation and other relevant businesses. “The location of The Granary also contributes to the interest of buyers as it is located about 10 minutes from the Mamplasan exit of the Southern Luzon Expressway (SLEX) and allows for our future residents to still be close to the central business districts while enjoying the fresh air and relaxed lifestyle of Laguna,” Madlambayan pointed out. The real estate firm acquired the land and funded development using both the proceeds from its successful initial public offering (IPO) last 2022 as well as internally generated funds as part of its land banking strategy in anticipation of increased demand for affordable housing.