These young stars are ready to take their career to the next level—starting with their style

BNY Jeans Philippines introduces its newest ambassadors, Seth Fedelin and Althea Ablan

People have different ways of improving their lives. For some, it involves going back to the classroom and learning more about their passion, while others take a leap and go beyond their comfort zone to discover things that they didn’t know they are capable of.  But one of the easiest ways people mark a new beginning is through clothing. Sure, a change of shirts or picking new jackets and bottoms aren’t sure-fire ways to elevate anyone’s life, but it does boost people’s confidence as they take on their new roles.

That case is true for young celebrities Seth Fedelin and Althea Ablan. Entering the entertainment industry at such young ages, the two are coming to terms with who they are as artists. This time, the two marks another chapter in their career through style as they become the newest ambassadors of fashion label BNY Jeans Philippines.

“BNY Jeans is no stranger to celebrity ambassadors, having had Barbie Forteza, Heaven Peralejo, and Joshua Garcia in the past. For our 2023 summer campaign, we wanted ambassadors who embody the brand’s values, style, and essence,” the brand says. “Personality was a crucial factor in our selection process, and when Seth’s and Althea's name was brought up, we knew we had found someone who truly represents our brand. With this in mind, we are confident that they will be excellent ambassadors for the brand.”

For 31 years, BNY Jeans Philippines has been one of the go-to stores for Filipino shoppers looking for comfortable, stylish pieces at affordable prices. That continues today as the brand releases its latest collection featuring Seth and  Althea. As seen on its roster of campaign images, the brand envisions fun and vibrant streetwear with a subtle edge for the season.

Seth Fedelin

Different from who he was before when he joined a reality TV show, Seth wants to be purposeful when it comes to his influence. He confessed that deciding to work with the brand is not hard as he wants to use his platform to promote local brands. “I want to encourage my fellow Filipinos to support local brands,” Seth says.

As for his personal style, the “Dirty Linen” actor opts for comfortable pieces and looks at Hollywood royalty James Dean for inspiration. This is best seen in his campaign images. His angsty persona shines, whether he is exploring contemporary and easy layering or rocking a more casual ensemble.

Althea Ablan

For Althea, what makes her ambassadorship with BNY Jeans Philippines a good avenue to elevate her personal style is the brand’s play on colors and comfort. It is just a natural step for the young actress to be part of the brand’s roster of ambassadors as she believes it “provides fashionable, high-quality products that are suitable for people of all ages, genders, sizes, and shapes.”

“What I generally look for in my clothing ay ‘yung comfy ako, at the same time, specifically, color combinations [which is] *pinaka-*important sa pag-styling,” Althea says. “This clothing brand is where I get to enjoy my sense of style.”

Fans of Seth and Althea can expect that BNY Jeans Philippines are planning to release more campaigns and events with its newest ambassadors. To know more about its latest collection, visit or @bnyjeansph on Instagram.

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