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Manila Bulletin devider Business devider UnionBank names Aguda as CEO of digital bank

UnionBank names Aguda as CEO of digital bank

Published Feb 15, 2023 02:00 pm

Union Bank of the Philippines has appointed its Senior Executive Vice President Henry Rhoel R. Aguda as President and Chief Executive Officer of subsidiary UnionDigital Bank Inc.

In a disclosure to the Philippine Stock Exchange, the bank said its Board of Directors has approved the secondment of Aguda, who is UnionBank’s Chief Technology and Operations Officer and Chief Transformation Officer, as head of its digital banking arm.

UnionDigital Bank Inc. President and CEO Henry R. Aguda

With this appointment, Aguda is also leaving his post as CitySavings Chairman and is taking over the reins of UnionDigital from Ramon Vicente De Vera, who will lead a new market expansion role for UnionBank.

Aguda was instrumental in the trailblazing digital transformation of UnionBank as its Chief Technology and Transformation Officer.

Under his term as Chairman, CitySavings expanded its reach in the mass and underserved markets by accelerating the approval of teacher and motorcycle loans through the use of data science credit-scoring and acquisition models.

Meanwhile, CitySavings announced the appointment of Ana Aboitiz Delgado as the new Chairman of the Board of UnionBank’s thrift bank subsidiary in place of Aguda.

Delgado is concurrently serving as the Senior ExecutiveVice President, Chief Customer Experience Officer and Chief Digital Channels Officer of UnionBank.

She took great strides in growing UnionBank’s digital customer base via its UB Online mobile app and was the force behind the transformation and redesign of its branches to the Ark, which elevated the customer experience in physical premises.

Additionally, Delgado played a key role in the signing of the game-changing acquisition between Citibank N.A. and UnionBank.

Aside from Delgado, Lorenzo T. Ocampo was also appointed as Vice Chairman and CEO of CitySavings while Manuel G. Santiago Jr. assumed the position of President and Chief Operating Officer of the thrift bank.

“These leadership appointments are key to taking both CitySavings and UnionDigital to the next level of digitally-driven growth and scale, towards our aspiration to be a Great Retail Bank,” UnionBank President and CEO Edwin R. Bautista said.

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Union Bank of the Philippines Henry R. Aguda UnionDigital Bank Inc.
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