In a recently released opinion poll conducted by Tangere, the Manila Bulletin emerged as the most trusted broadsheet newspaper in the Philippines, garnering a trust rating of 39 percent. At a time when misinformation and disinformation continue to spread rapidly on social media platforms, this affirmation of public trust is more than just a commendation—it is a reaffirmation of journalism’s vital role in our democracy.
Trust is the bedrock of journalism. Without it, the very purpose of reporting the news—to inform, to explain, and to empower—collapses. In an era where manipulated content, clickbait headlines, and misleading narratives dominate the digital space, credible journalism serves as a vital counterbalance. It provides the public with verified facts, context, and clarity. That the Manila Bulletin is viewed by many as a reliable source of truth underscores the enduring value of principled journalism in our society.
The proliferation of fake news on social media has deeply eroded public confidence in many institutions, including the media. Algorithms that prioritize engagement over accuracy have made it easy for false narratives to gain traction. The result is a populace that is increasingly skeptical, even cynical, about what it sees or hears online. In this context, traditional newspapers have a unique and urgent responsibility: to stand as pillars of integrity and objectivity.
Addressing this malady is critical especially considering that in three weeks, Filipino voters will troop anew to the polls to elect 12 senators; their House representative; the provincial governor, vice-governor and board members; their city or municipal mayor, vice mayor and councilors.
Public trust is not granted permanently. It must be earned every day, in every story. For newspapers like the Manila Bulletin, maintaining a high level of public trust requires a steadfast commitment to core journalistic values: accuracy, fairness, transparency, and accountability. It also demands a continuing effort to adapt to the rapidly evolving information environment without compromising those values.
There is also a broader implication: the need to elevate the public’s level of media literacy. As citizens, people must be equipped not only to consume media but also to critically assess it—distinguishing between credible journalism and manipulated content, understanding the difference between opinion and fact, and recognizing biases. Media organizations must take an active role in this educational mission, through reader engagement, fact-checking initiatives, and outreach programs that promote news literacy among students and communities.
Moreover, trust thrives in transparency. Newspapers must explain how stories are sourced, how editorial decisions are made, and how errors are corrected. An open newsroom builds a stronger relationship with its audience. By inviting public dialogue, media institutions can bridge the gap between reporters and readers and foster a shared commitment to truth.
The Manila Bulletin’s recognition as the most trusted broadsheet is a testament to the diligence of its journalists, editors, and staff. But it is also a call to action—not just to maintain that trust, but to use it to advance a more informed, critical, and engaged citizenry. In doing so, the newspaper affirms its foundational mission: to be an exponent of Philippine progress by making life better—through honest storytelling, responsible journalism, and an unwavering allegiance to the truth.
In the face of ever-changing technology and shifting public expectations, one principle must remain constant: trust is journalism’s most precious currency. And it must be protected—fiercely, consistently, and with purpose.