Omnicom Media Group (OMG) in partnership with adobo Magazine, formally launched its newest media arm, Hearts & Science, last Oct. 9 at the Manila House, Seven NEO, Taguig.
The event, titled “Building Brands Through Hearts and Science,” explored how technology such as AI can revolutionize marketing while emphasizing the importance of human connection.
As a unique media brand, Hearts & Science is anchored by a strong foundation of ‘heart’ and data analytics, enabling it to create impactful campaigns for its clients.
Hearts & Science currently has more than 4,700 employees worldwide and the Philippines launch is part of its global expansion. Among the key topics discussed during the event was the future of marketing with Generative AI and how it will significantly impact consumer trends and content consumption.
Industry leaders, including, Managing Director of Kantar Media Philippines, Jay Bautista, Managing Director of McDonald's Philippines, Margot Torres, and Chief Marketing Officer of GMA Network Inc., Lizelle Maralag stressed the power of human connection in today's data-driven world in an insightful panel discussion. With the right tools and access to relevant data, they believe this can positively impact both Filipino consumers and brands.
With Hearts & Science now established in the Philippines, Omnicom Media Group is poised to lead the way in innovative, human-centric marketing, according to Mary Buenaventura, President & CEO of Omnicom Media Group Philippines. The company is committed to helping brands thrive in the digital age by combining the power of technology with the unique strengths of human connection.
As Fen Marquez, General Manager, Hearts & Science Philippines explains, "The best way to create an advantage for our clients in a fragmented landscape is to recognize the importance of building a connection between brands and their intended audience. Not just reaching them, but rather engaging with them and making memorable brand experiences."