Cebu Landmasters Inc. is marking its emergence as a national player in the property development business with planned investments amounting to P12 billion for two projects in Luzon this year.
In a press briefing, CLI Chairman and CEO Jose Soberano III said they will be developing an horizontal housing project in Cavite or Batangas and a residential-retail high-rise development in Metro Manila.
He added that, CLI will be allotting about P5 billion for land acquisition, P2 billion for the first phase of the horizontal development of the housing project, and about P5 billion for the condominium project.
First to be launched will be the horizontal housing project which will be developed on a 50-hectare property that will have a total of 5,000 to 10,000 house-and-lot units.
On the other hand, the vertical project in Metro Manila will be a two-tower development with a retail component to be developed on about three hectares of land.
Just like most CLI projects in the Visayas and Mindanao, the condominium units will be targeting middle-market end-users since demand is still healthy in this market despite the oversupply caused by speculators that had targeted POGO leasing segment.
“We want to create awareness in Manila... for this is still the financial, economic capital of the Philippines and we feel that, with our 20 years experience, we can make a good difference here,” said CLI Executive Director and COO Jose Franco B. Soberano.
He added that, “In spite of a lot of competition, and that it is more expensive to build here, I think we have aces up our sleeves... so we really (intend to) set up strongly here.”
He said this is why they have already opened CLI’s first Luzon office in Makati, marking its first regional office outside Visayas and Mindanao.
The new office houses CLI’s Manila Sales Office, Investor Relations Office, a showroom, and spaces for training and conferences, serving as a hub for stakeholder collaboration and showcasing CLI’s latest projects.
This strategic move reinforces CLI’s commitment to becoming a national developer. The office serves as a platform, showcasing the company’s newest project offerings while strategically promoting CLI’s standout developments in Visayas and Mindanao, making them highly accessible to the Manila market.
“The opening of our Luzon office marks an important milestone for CLI. With this new hub, we are poised to bring our expertise and proven track record in real estate development to the Mega Manila market,” said CLI Chairman Soberano.
The presence of CLI’s Investor Relations Office in Makati is also a strategic initiative aimed at fostering closer collaboration with key stakeholders and providing a convenient venue for investor briefings.
Soberano said “This new office symbolizes our readiness to bring the Cebu Landmasters brand to Luzon, leveraging our experience and expertise to serve a broader market.”