In conjunction with the promotion of National Time Consciousness Week (NTCW) in 2024, the Department of Science and Technology (DOST) urged punctuality and "respect" for each other's time.
DOST said on Wednesday, Dec. 27, that there is a "critical need" for a societal change in terms of time consciousness.
From Jan. 1 to 7, DOST will synchronize all timepieces in the country under the theme "G na G! Oras Pinas para sa Bagong Pilipinas" in order to unite citizens in being punctual and time conscious.
"As the New Year unfolds, the DOST emphasizes the significance of instilling a habit of punctuality in the minds of every Filipino," DOST said.
"Beyond the mere ticking of the clock, the department envisions a broader impact on the fabric of society, recognizing that the habit of being on time is a cornerstone in all aspects of businesses and activities," it added.
DOST said it focuses on imparting the value of time especially to youth and make them understand it as a "powerful tool in shaping their personal and professional trajectories."
"The theme for 2024 speaks directly to the heart of the matter, urging Filipinos to embrace a culture where time is regarded with utmost importance," it added.