ACEN Renewable Energy Solutions (ACEN RES), the retail electricity arm of ACEN, has garnered international recognition for its innovative marketing campaign launched earlier this year. Its hero video, "Fireflies," has won the prestigious Gold Award in the Stevie International Business Awards for Marketing Campaign of the Year. This follows the previous win of the Gold Anvil Award in the category of Public Relations Multimedia Tool – Social Media.
Established in 2002, the Stevie Awards is renowned as the premier business awards worldwide, honoring the accomplishments and contributions of organizations and professionals globally. ACEN stands out as the only power generation company from the Philippines to win a Stevie award this year.
"Fireflies" was created as an integral part of ACEN RES’ marketing strategy to raise awareness and forge a connection with its recently launched brand. Using fireflies and their bioluminescence as a metaphor for renewables, the video resonated with viewers in different social media formats, surpassing industry benchmarks for reach and engagement, ultimately generating substantial leads and reaching a total audience of 15 million people.
Miguel de Jesus, executive director of ACEN and head of commercial operations, expressed his delight at the recognition: "Winning the Gold Stevie Award is a testament to our unwavering commitment to a sustainable future and the impact of our 'Fireflies' campaign on a global platform. We are thrilled to receive this recognition and remain dedicated to providing renewable energy solutions that empower businesses and safeguard our planet."
The "Fireflies" video effectively conveys ACEN RES' mission to power a sustainable future, sparking a sense of responsibility and desire for viewers to contribute to a green energy future. The Stevie Awards' recognition of "Fireflies" inspires ACEN RES to continue its mission of providing sustainable energy solutions and advocating for environmental preservation.
The success of 'Fireflies' is a testament to the power of creative and meaningful storytelling in marketing. It proves that innovative and impactful campaigns can simultaneously boost a company's reputation, drive business results, and promote positive change in the world.