SM and BDO spread holiday cheer with OFWs

The annual Pamaskong Handog brings Filipino families closer at SM Supermalls


Last Dec. 16, 2023, Families of overseas Filipino workers (OFWs) were treated to heartwarming moments, lively performances, and significant announcements at the annual Banco de Oro (BDO) Unibank Pamaskong Handog event at SM Fairview.

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SM Supermalls’ Senior Assistant Vice President for Marketing Timothy Jonas Cuenca, Banco de Oro (BDO) Senior Executive Vice President and Head of Central Operations Joseph Gotuaco, BDO First Vice President for Central Operations Group Cel Esma, BDO Senior Vice President and Head of Remittance Genie Gloria, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, and SM Supermalls’ Senior Assistant Vice President for Mall Operations Johanna Rupisan

 

“BDO values the hard work of our OFWs and we want to help them by making it easier for them to provide for the needs of their families back home,” said BDO’s Senior Vice President and Head of Remittance Genie Gloria. “Through our partnership with SM Supermalls, we made banking and remittance very affordable and easily accessible and incorporated it into the behavior and needs of the Filipino family, which led to us becoming the preferred bank of OFWs.”

Adding to the day's excitement was the introduction of the newest member of the BDO family, content creator Small Laude, whose engaging persona instantly captured the crowd. 

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 Event hosts Lassy, Banco de Oro (BDO) endorsers Piolo Pascual, Small Laude (2nd from right) and, MC 

Piolo and Small also announced a surprise gift from BDO and SM Supermalls to all Kabayan savings account holders. Each savings account holder is entitled to special discounts from partner merchants such as the SM Store, Miniso, SM Surplus, and Ace Hardware on selected days this December. Following this, every first Tuesday of the month for 2024 is Kabayan Day, where Kabayan account holders will be entitled to a 10 percent discount for a minimum purchase with participating merchants like SM Store, SM Hypermarket, SaveMore, SM Surplus, Miniso, Watsons, Ace Hardware, and more.

Finally, BDO paid tribute to one of the OFWs who have trusted their services since the very beginning. Maria Teresa Yasuki was the very first client to open an account with BDO Remit in Japan. As a "thank you" gift, BDO brought her back to the Philippines to be with her family for the first time in 22 years. Her two-way ticket to Japan was sponsored by SM, and her family was also gifted an SM Supermalls shopping spree worth P10,000.

 

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Maria Teresa Yasuki (third from right), the first client to open an account with Banco de Oro (BDO) Remit in Japan, is honored by BDO with a P10,000 SM Supermalls shopping spree for her family

 

“I left the Philippines without any grandchildren, and now I have three,” said Yasuki. “I am so grateful to BDO and SM for giving me the chance to come home and spend Christmas with my family after 22 years. This is what I have been working towards.”

 

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As a "thank you" gift, Banco de Oro (BDO) and SM Supermalls brought back overseas Filipino worker (OFW) Maria Teresa Yasuki, the very first client to open an account with BDO Remit in Japan, to the Philippines after 22 years

Since 2012, it has been BDO and SM’s mission to uplift overseas Filipinos with holiday cheer through the Pamaskong Handog. BDO and SM have been working together in delivering special treats for OFWs, bringing Filipino families closer to enjoy their special time together inside SM Supermalls all year round.

For more details on Pamaskong Handog events and the latest OFW promos, tips, and events, visit the BDO Kabayan Facebook page.