Vanity is a virtue for Pretty Looks President and CEO Steffi Blair Ong-Chan; beauty must have its purpose and substance.

At their company's 40th anniversary celebration at the Marriot Hotel recently, Blair talked about the importance and advantage of being beautiful and attractive. 

At a very young age, the youngest of three siblings, Blair was trained by her mom, Pretty Looks Chairwoman Susan Dela Fuente, to do aesthetic tattoos.

Blair didn't practice that to herself but to her friends and classmates to make them look nice. 

Her mom, Susan, was an award-winning tattoo artist who put the country on the aesthetic and makeup industry map. 

So, their business became known and successful, offering the best eyebrow tattoo and aesthetic makeup for the past 40 years of experience. This year, as they celebrate their 40th year in the business, the whole family said:

"For the good things that have happened to us for the past 40 years in the business, we have much to be thankful for. From our loyal to new clients coming, we are very blessed they are patronizing us!"

Two celebrities who go for Pretty Looks are Ellen Adarna and Jennylyn Mercado.

The two are both considered hot mommas and when asked how important physical beauty is for them, Jennylyn says, "If you look good on the outside, you will feel more confident, which also, in a way, affects how we view ourselves and others."

Ellen, on the other hand, advises girls out there on how to maintain their "pretty looks" in times of stress, especially during the Holiday season with lots of partying.

"Prioritize what matters and swallow some Vitamin N - Vitamin No. You always have a choice," said Ellen, who enjoys pedicures and massages in times of stress. 

Other celebrity clients who enjoy the services of Pretty Looks are Ella Cruz, Cory Quirino, Arci Munoz, Alex and Toni Gonzaga, Daiana Menezes, Alexa Ilacad, and influencers Viy Cortez, Ivana Alawi, and Baninay, among others. 

Visit Pretty Looks in the following branches: Il Terrazzo Timog Quezon City, B Hotel Quezon City, Granada Quezon City, Ortigas City, Alabang, Fort Taguig City, and Davao City.