ABS-CBN receives inaugural Asian Academy of Creative Arts Legacy Award


At a glance

  • Head of ABS-CBN International Productions, Ruel S. Bayani, received the award on behalf of the company and thanked the men and women of ABS-CBN, local and international partners, advertisers, and Kapamilyas all over the world.


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Ruel S Bayani receiving the Legacy Award

ABS-CBN, the leading content provider in the country, was given the first-ever Asian Academy of Creative Arts Legacy Award at the Asian Academy Creative Awards (AAA) Gala 2023 held at Chimes, Singapore, last Dec. 7.

Head of ABS-CBN International Productions, Ruel S. Bayani, received the award on behalf of the company and thanked the men and women of ABS-CBN, local and international partners, advertisers, and Kapamilyas all over the world.

“Our story is far from over. We shall continue championing Filipino talent on the global stage and mentoring the next generations of global storytellers. ABS-CBN, as an organization, has survived the most seemingly insurmountable obstacles and challenges. Our shared character is at the heart of its 70-year company history. They say that character is destiny, and hopefully, this same character will be ABS-CBN's enduring legacy,” Direk Ruel stated.

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“In 2020, ABS-CBN's government license was not renewed and was forced off-air. That's where their story could've ended, but it didn't. They pivoted, forged partnerships, and became a major content producer,” said Clement Schwebig, the 2023 Asian Academy Creative Awards Chairman and President and Managing Director of Warner Bros. Discovery for India, Southeast Asia, Taiwan, Hong Kong and Korea, during the presentation of ABS-CBN’s award.

The Asian Academy Creative Awards, which the Asian Academy of Creative Arts organizes, honors excellence across multiple platforms, including television, feature films, digital, mobile, streaming, and other technologies in the entire Asia Pacific region.