MGMT salute '90s alternative icons in 'Bubblegum Dog' video


At a glance

  • Formed in 2002, MGMT released their influential, Grammy-nominated debut albumOracular Spectacularin 2007, followed byCongratulationsin 2010 and a self-titled project three years later.


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MGMT (Photo by Jonah Freeman)

MGMT has released “Bubblegum Dog,” the second single from their upcoming album Loss Of Life. The accompanying video, directed by Julia Vickerman and writer/director/The Best Show co-host Tom Scharpling, finds MGMT’s Andrew VanWyngarden and Ben Goldwasser paying tribute to numerous scenes from classic ‘90s alternative videos.
 
“We all saw the video for "Bubblegum Dog" as an opportunity to combine the charming, DIY, surreal, cardboard craft aesthetic of shows like Yo Gabba Gabba and The Mighty Boosh with these ultra-serious grunge videos we grew up watching on MTV –  all that heavy, brooding angst smashed up against absurd childlike fun,” Vickerman and Scharpling say. 
 
“Ben and Andrew are legitimately funny guys, so we were excited they got to go for it with their acting, paying homage to the eternally moody mid-90s rock stars they looked up to when they were kids,”  they continue. “They were game for everything, playing around with different wigs/costumes/personas/facial hair and continually chiming in with new ideas along the way. That was a wonderful feeling because it let us know they were having a good time. For the video's climax, they let us shoot gallons of pink slime at their faces, which we appreciated. Ben got quite a bit in his mouth, which was unintentional … but he thought it was funny, so we were allowed to think it was funny.”
 
Watch the “Bubblegum Dog” video HERE, and pre-order Loss Of Life HERE Video embed

Loss Of Life tracklisting:
1. Loss Of Life (part 2)
2. Mother Nature
3. Dancing In Babylon (featuring Christine and the Queens)
4. People In The Streets
5. Bubblegum Dog
6. Nothing To Declare
7. Nothing Changes
8. Phradie's Song
9. I Wish I Was Joking  
10. Loss Of Life
 
Formed in 2002, MGMT released their influential, Grammy-nominated debut album Oracular Spectacular in 2007, followed by Congratulations in 2010 and a self-titled project three years later. The title track of the duo’s most recent album, 2018’s Little Dark Age, became an out-of-nowhere viral smash during the COVID-19 pandemic. It spawned more than five million videos about social justice, trans rights, anime and the war in Ukraine, and is currently the band’s #1 most streamed song and third most streamed all-time behind “Electric Feel” and “Kids.”