Celebrities and models graced the successful launch of a new product for coffee lovers.

Led by actor-television host Billy Crawford, the Luxxe White Coffee was officially unveiled during a special show at the Mall of Asia Arena last Nov. 6.

"Coffee is life! And life improves when your coffee makes you healthier, beautiful and supports a fit lifestyle daily," said Billy as he unveiled the healthy product.

Luxxe White Coffee has a unique infusion of premium Japan collagen for improved skin elasticity, Japan glutathione for detoxification and skin brightening, Garcinia Cambogia to aid in reducing fat production and appetite, and a blend of L-Carnitine, Barley, Spirulina, Grape Seed, and Mangosteen for overall health benefits.

"This will be the easiest way for you to take care of yourself while enjoying your coffee every day," said FRONTROW CEO Sam Verzosa at the same event.

The development of Luxxe White Coffee was underscored by FRONTROW Mentor Richmond Yu, who stated, "Talagang pinag-isipan namin ng mahusay bago ilabas ang produktong ito" (We really thought about the product carefully before releasing it). 

Both Richmond and FRONTROW company wwners RS and Sam actively participated in the conceptualization of the product to ensure the best and most beneficial experience for their distributors and end-users.

The launch event at the Mall of Asia Arena not only introduced Luxxe White Coffee but also celebrated the achievements of Top FRONTROW distributors. 

The festivities included the recognition of 137 new millionaires, 80 new car owners, and 59 new property owners. 

This dual celebration, FRONTROW Intensified, acknowledged distributors who achieved significant milestones through FRONTROW's popular products.

"Ito na ang panahon upang gawin nating ginto ang ating mga pangarap" (Now is the time to turn our dreams into gold)," the company's President RS Francisco also said.