Acer, a brand traditionally known for its technological innovations, has made a significant move into the home essentials domain with the introduction of Acerpure, symbolizing how technology and health are becoming closely interlinked.
Acerpure products emphasize Integrated Technology, ensuring pure air, uncontaminated water, and pristine living spaces. Coupled with Smart Integration, users can easily control and monitor these products using everyday devices, offering a balance of innovation and ease of use.
To resonate with a wider audience and infuse an entertainment angle, Acerpure has engaged international celebrity Sandara Park as its brand ambassador. Additionally, a web series featuring popular groups SB19 and Team Payaman emphasizes the union of technology and pop culture.
Acer Philippines has initiated the 'Mahangin Challenge', a unique campaign designed to demonstrate the efficiency and effectiveness of Acerpure products, fostering a deeper connection with the target audience.
Acerpure merges tech innovations with home comforts
Experience pure air, pristine spaces, and the convenience of smart integration, all backed by Acer's technological expertise
At a glance
As the technology editor of Manila Bulletin, I have witnessed numerous launches and seen the tech landscape of the Philippines evolve in countless ways. Recently, I attended a brand launch that marries the best of technology and lifestyle: Acer's introduction of Acerpure.
Being a tech editor, I am accustomed to seeing Acer, a technological behemoth known for its innovative prowess, introduce cutting-edge gadgets and solutions. However, this latest move by Acer into the home essentials domain with Acerpure is a testament to how brands are evolving to meet the ever-growing needs of the consumer in a world where health and technology have become increasingly interconnected.
Acerpure stands as a beacon of the future, where the emphasis is not just on technology for the sake of innovation but technology that promises a tangible improvement in the quality of life. As Acer Philippines General Manager Sue Ong-Lim aptly puts it, Acerpure aims to offer a home ecosystem where consumers can experience both ease and comfort, backed by technological brilliance.
Even Manuel Wong, Managing Director of Acer Philippines, was excited to introduce the innovations that will make life much easier for Filipinos.
The hallmark of Acerpure products lies in their Integrated Technology – a promise to homeowners of pure air, uncontaminated water, and pristine living spaces. Paired with Smart Integration, these products can seamlessly be controlled and monitored using our everyday devices, emphasizing ease of use. Their eco-friendly design ensures that while we strive for a cleaner living space, we do not compromise the well-being of our planet.
Taking a closer look at the Acerpure offerings:
- The Air Purifier Series: Acerpure Cozy and Acerpure Cool stand out as promising solutions to the persistent problem of indoor air pollution. Acerpure Cozy, with its 3D Airflow Technology, ensures comprehensive air circulation in homes. At the same time, Acerpure Cool's 4-in-1 HEPA filter is a fortress against pollutants, ensuring that the air we breathe remains pure.
- The Clean Series: Cleaning, often viewed as a cumbersome task, becomes a breeze with the Acerpure Clean V1 and Acerpure Clean V1 lite. These gadgets, designed for efficiency and convenience, promise to redefine the home cleaning experience.
To amplify the launch, Acerpure has enlisted international sensation Sandara Park as its brand ambassador. Her embodiment of Acerpure's values and a web series featuring SB19 and Team Payaman add an element of entertainment, bridging the gap between technology and pop culture.
Ending on a note of excitement, Acer Philippines Senior Marketing Manager Princess Laosantos unveiled the 'Mahangin Challenge', a unique campaign to showcase the prowess of Acerpure products.
For enthusiasts like myself and the broader consumer base, Acerpure's launch in the Philippines heralds a new era of technological lifestyle solutions. For more on Acerpure's offerings, head to their official Facebook page (@AcerpurePH) or visit their website at www.acer.com.