The world has gone digital. Today’s younger generation, most of whom are recognized as the world’s digital natives, has the most access to tablets and computers, whether for schoolwork or gaming. It’s not uncommon for many children today to develop near-sightedness, also called myopia. 

Unknown to many parents, myopia among children can cause serious eye diseases when they reach adulthood, thus it is important to manage the condition at a young age.

The Rodenstock Group, a world-leading manufacturer of high-quality lenses founded in 1877, introduces the new Rodenstock MyCon spectacle lenses designed to help control myopia, guarantee sharp vision, and counteract its progression among children between six and 14 years old, thus offering a preventive measure. An independent, clinical long-term study examining myopia progression in children aged seven to 14 years over a period of five years has shown that Rodenstock MyCon can slow down the progression of myopia by up to 40 percent. 

Wearing MyCon spectacle lenses is the simplest form of treatment to counteract the progression of myopia. 

Myopia is also hereditary. It often happens if one of the parents has it, increasing a child’s risk of developing the same condition. If both parents happen to have myopia, the probability even increases from 35 to 60 percent. Myopia progresses faster if both the child’s parents are myopic. Childhood myopia also increases the risk of a more severe eye disease in adulthood. Controlling childhood myopia at an early stage helps ensure healthier eyes in the long run. It also significantly reduces the risk of developing more severe eye diseases in adulthood. 

Myopia is the result of a slightly elongated eye. Regular single vision lenses are not designed to slow myopia progression. While regular vision lenses can slightly improve vision, eye elongation is not addressed, which means myopia is not stopped or controlled. 

The new Rodenstock MyCon lenses with spectacle lenses is designed precisely to correct myopia, ensure sharp vision while counteracting the progression of myopia. In contrast to normal single vision lenses, the light is scattered through progression control areas that are placed at the side of the lens so that, at the periphery, the light is refracted to hit in front of the retina. Rodenstock MyCon lenses slow eye elongation and myopia progression. The focus area of the new Rodenstock Rodenstock MyCon lenses ensures that a child can see sharply whenever they focus their eyes.

Moreover, the thin and light lens design of the Rodenstock MyCon spectacle lenses is a decisive advantage. Even with high prescription, the lenses do not stand out or appear thick. The proprietary and innovative Finish X-tra Clean is a top layer on the front and back of the Rodenstock MyCon spectacle lens, which creates an extremely smooth surface to which dirt can barely adhere. The lenses can also be easily be cleaned without leaving streaks or residues. 

EO-Executive Optical, with over 290 branches nationwide, is the exclusive distributor of Rodenstock MyCon spectacle lenses. www.eo-executiveoptical.com