Exciting times ahead for the Italian luxury house
Following the underwhelming response to the latest fall 2023 men’s collection of Gucci, the collection which will “be judged more for what it wasn’t than what it was,” as per Vogue. Things are looking up for the house as its parent company Kering announced the arrival of its new creative director, Sabato De Sarno.
On an Instagram post, the luxury fashion house shared: “Gucci and Kering are pleased to announce that Sabato De Sarno will assume the role of Creative Director for the House. In his new role, De Sarno will lead the House’s Design Studio reporting to Marco Bizzarri, President and CEO of Gucci, with the responsibility for defining and expressing the House’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections.”
Sabato started his career at Prada then in Dolce and Gabbana before his 12-year tenure at Valentino, where he worked closely with Pierpaolo Piccioli. With the appointment, the 39-year-old Italian designer will be responsible for all artistic choices for the fashion house. In true fashion with new appointments, all eyes will be on him come September.
François-Henri Pinault, chairman and CEO of Kering, said: “One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent, and influential luxury houses in the world. With Sabato De Sarno at the creative helm, we are confident that the house will continue both to influence fashion and culture through highly desirable products and collections, and to bring a singular and contemporary perspective to modern luxury.”
“I am deeply honored to take on the role as Creative Director of Gucci,” Sabato exclaimed. “I am proud to join a house with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
In the past, Tom Ford brought raw sexiness to the fashion house while Alessandro Michele set the standards of glamorous maximalist for Gucci. Now, as Sabato takes over, will he be bringing the sophistication and elegance he contributed to Valentino? How does he plan to alter the current DNA of Gucci? Honestly, we can’t wait for Milan Fashion Week in September.