TikTok Philippines, the leading destination for short-form mobile video, recently entered into an
understanding with the Cultural Center of the Philippines (CCP) to support the preservation and
modernization of the arts and culture in the country by bringing traditions closer to the masses.
Through the Memorandum of Understanding (MoU), TikTok would organize specialized training
and joint events with CCP, as well as promotions across different communication platforms.
This is in line with CCP’s thrust to provide avenues that encourage Filipino artistic expression
and content creation through TikTok and other forms of new media, manifested through its
project series such as Kanto Kultura, a celebration of culture and the arts featuring Filipino
artists.