Sofia Andres (right) and Sooper Beaute owner Aica Palma
Young actress Sofia Andres candidly admits that building a solid foundation for her family is a priority now. Her last series on the Kapamilya Channel was "La Vida Lena" and she admitted having anxiety attacks because the lock-in taping separated her from her daughter Zoe who is just two years old.
As her social media feeds show, Sofia loves going to the beach with Zoe and her partner Daniel Miranda who is from Cebu. She loves being tanned but admits that caring for her skin after a sun worshipping session is a challenge. Good thing there's Sooper Beaute, a brand she endorses which provides her with beauty products to moisturize her skin and give that natural make-up look.
Sofia starts her routine by cleansing with Sooper Beaute's Youthful Skin Boosting Beauty Bar, then patting on the Bright Skin Serum with Vitamins C & E for radiant, bouncy skin. A few drops of pure rosehip oil or avocado oil on her face finishes off the dewy look. Aside from the full skincare line-up, she also recommends the label's Plush Tints and Lip Oil.
Sofia was only 16 when Sooper Beaute enlisted her an ambassador, a move which helped the start-up to grow immensely. Six years later, Sofia is an even bigger name with 9.4 million followers on Instagram but the actress never hesitated to say yes again when the Sooper Beaute owner Aica Palma approached her for their new campaign "Breakthrough and Bloom."
The actress believes in supporting her fellow mompreneurs especially now that she is also the owner of her very own Zoe Essentials (@zoeessentialsph) which sells its own line of alco spray and body wash.
Her small biz was something Sofia thought of during the pandemic, along with some artistic paintings which she also managed to sell.
"Ang hirap pala mag-business!," she gushed. " One thing I realized...mahirap ang buhay ha. Am doing this because I really want to be sure about the future, especially now with my daughter around."
For their part, Palma stated: "Sofia has always been our choice for a muse because we love her sense of style. Aside from being a good actress, she's a mother, a painter and a fashion inspiration. She has grown into this matured, versatile woman - much like Sooper Beaute transitioning now into this bigger, more well-rounded brand."
Sofia said she also finds inspiration in Palma's story as the woman who left her 9-to-5 job in hotel sales because she believed she could strike out on her own instead of making money for other people. With a seed capital of only P18,000, Palma started Sooper Beaute in 2013. Her initial offerings were lotions, toners and soaps sourced from an online seller in Laguna.
Palma photographed the products herself, printed out stickers, created an Instagram account to sell the products, and began using the tagline "Beauty Is Limitless." In two months, the start-up recorded 100 percent profit. That's when she knew she was doing it right.