Here’s where you can find its roaming pop-up
It was during the pandemic that many businesses realized the true power of e-commerce. Going digital has helped many to survive the effects of COVID-19. While it was a new exploration for brands at that time, some have been harnessing e-commerce’s powers years before the pandemic struck.
Among those is Southeast Asia’s omnichannel womenswear brands Love, Bonito. Since its inception in 2010, the label has been one of the go-to online shops for ultra-feminine pieces for many shoppers in different parts of the world. In 2019, brought its chic styles to the Philippines, offering many ways for Filipinas to express themselves through clothing. Now that we are in the middle of the pandemic-new normal setup, the brand is turning the other way around by offering a physical shopping experience that mirrors its service online.
This month, the brand brings to the country its mobile pop-up series dubbed Love, Bonito on Wheels. From Nov. 5 to Dec. 18, the mobile pop-up is set to bring the brand’s multiple collections to various locations across Metro Manila.
“This pop-up series is launched in recognition of the Philippine market’s demand for a physical Love, Bonito experience. While online shopping underwent a massive boom in recent years, we understand that our consumers now want to be able to go into a store and physically experience the brand beyond their screens, alongside the dynamic LBCommunity that has grown in the Philippines,” says the brand's co-founder Rachel Lim. “Love, Bonito On Wheels is more than a pop-up shop for us, it is an experience for women to be able to discover pieces that help them look and feel their best, and be empowered to have the confidence to live their best life.”
‘Come Into Your Own’
The launch of the mobile pop-up also echoes the brand’s newest tagline, which is “Come Into Your Own.” It has always been part of Love, Bonito’s mission to empower women. With its new view, it now aims to celebrate women’s personal journeys of self-discovery.
To highlight more about its initiative, the brand invited former editor Jillian Gatcheco and actress Coleen Garcia (its first-ever Filipino ambassador) to talk more about starting a new chapter in their lives—after achieving their dreams.
“I quit my nine-year job at Summit Media in January this year and took a career break for three months. During that time, I filled my days with activities I never had the time before,” Jillian, the former editor-in-chief of Cosmopolitan Philippines, said. “I felt healthier and happier because I'm finally making more time for my wellbeing… I acknowledge that this is a privilege I had worked hard for. So I stopped myself from being guilty of taking a break.”
Jillian became part of Love, Bonito’s family when she starred in a campaign for its LYLAS collection, featuring a series of dainty dresses for bridesmaids. Letting go of her dream job and pursuing another path is a pretty daunting task for Jillian, but being part of the campaign made her feel that she “was on the ‘right’ path.”
“Coming into your own isn't just for those who have their lives all figured out,” she said. “It could also mean beginning again… It is not so much the destination, but a decision to stand by the choices we make and be content that we are always evolving.”
Much like everyone else, a lot of things changed for Coleen during the pandemic. The model-tuned actress became a mother. Through her new role, she began to see life from a different perspective and gained new strength after battling the issues that come with being a public figure.
“If you feel like you lost yourself, just remember that you can always start again from wherever point you are in your life,” the actress said. “For me, I feel like I’m still in that space. I’m getting to know myself again, but now, without the exterior noise.”
Her advice is to stop looking at the process of starting over again as an indicator of past failure. “For so many years, I wasted time believing what other people have to say about me,” Coleen said. “When you do come into your own, it's the most beautiful feeling. You discover that everything in life can be so beautiful when you allow things to fall into their place and not let other people steal your joy.”
Where to find Love, Bonito On Wheels
The Love, Bonito on Wheels mobile pop-up series features both best-selling pieces, as well as the brand’s latest collections including Staples, LYLAS, and the much-awaited Festive collection in December. It allows consumers to be able to understand the quality, design, and fit of the clothes in a much deeper way. In addition to the opportunity to try its pieces on in a thoughtfully-designed space, visitors are also treated to exclusive promotions, giveaways, gifts, and lifestyle perks from partner brands like Single Origin.
Experience Love, Bonito On Wheels on the following dates and venues:
- Nov. 12 to13 at the SM Megamall Mega Fashion Hall (from 10 a.m. to 10 p.m.)
- Nov. 19 to 20 at the Uptown Mall BGC Entrance (from 10 a.m. to 10 p.m.)
- Nov. 26 to 27 at the Uptown Mall BGC Entrance (from 10 a.m. to 10 p.m.)
- Dec. 3 to 4 at the SM Megamall Mega Fashion Hall (from 10 a.m. to 10 p.m.)
- Dec. 10 to 11 at the UP Town Center Katipunan (from 10 a.m. to 8 p.m. ; from 11 a.m. to 9 p.m. )
- Dec. 17 to 18 at the SM Mall of Asia Atrium (from 10 a.m. to 10 p.m.)
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