The country witnessed in the past few weeks a flurry of events related to tourism. Just a few days ago, the Philippine Travel Exchange or PHITEX tallied a record-breaking ₱172 million in business sales leads in just two days. PHITEX, now in its 21st year, is the biggest government-led travel trade event organized by the Tourism Promotions Board (TPB). Alongside it, the 6th World Travel Expo was being held in another hotel and also recorded robust sales and attendance. Based on these two separate events, there is so much optimism in the coming months, especially in 2023, for the pandemic-battered tourism industry.
Before these two events, stakeholders gathered in a “Philippine Tourism Industry Convergence Reception” where the President made his message clear — that his administration is committed to revitalize the tourism industry.
“It became very clear that as we transform our economy, one of the possible and high potential drivers for the transformation for the economy was tourism and the reason is we in the Philippines have been so fortunate to have been born in this very beautiful country. Even more so, we have been so lucky to be born to such beautiful people," the President said. To his credit, the President was up and about as an unofficial “tourism ambassador” as he led in various events that will help promote and publicize the country not only to international travelers, but also to domestic tourists.
The President spearheaded the ceremonial lighting of the San Juanico Bridge, the first of its kind in the country where a bridge will feature an aesthetic light and sound show. It is touted as the newest tourism drawer, an attraction that will repurpose the bridge not only as a vital link between Samar and Leyte, but as a catalyst to help boost local tourism around the area.
Over the weekend, the President also joined the MassKara Festival in Bacolod City, highlighting the message that the country is “reemerging from a crisis.”
“The pandemic is fading away. We are learning to manage it… it is now time for us to go back to work, to go back to our normal lives, to remind ourselves of all the opportunities that were before us before the pandemic,” he said, noting that the MassKara Festival signaled not only the opening of Bacolod City, but more so the country to tourists all over the world.
Stressing the vital role of tourism in our economic development, the President’s latest vlog also suggested that Filipinos must “explore, travel, and discover the beauty of the Philippines.”
“Please remember that every trip and travel inside our beautiful Philippines will help in our (economic) recovery,” the President said. He also noted that the coming weekend — a long one due to the declaration of Oct. 31 as a non-working holiday — is an opportune time to join our families to discover the countryside.
He added: “From the beginning, we have already identified tourism as one of the key drivers to revitalize our local economy. We can create more jobs if we develop our tourism sector.”
So, what is there for us to do? Time to pack our bags, check our cars (or the bus schedules), book a hotel or resort online, and just go as every peso that we spend for local enterprises is a peso that will help lift up their lives, their communities, and ultimately, our country.