Shop to your heart’s content at these newly opened boutiques

From daily pieces and athleisure finds to something more luxurious, these stores are the must-visit places this payday weekend

While the pandemic paved way for the rise of e-commerce, for many, nothing could replace the experience of shopping in a physical store, seeing the pieces perfectly displayed, and trying them on before sealing the deal. In our pandemic-new normal milieu, brands and design houses know that in order to survive, one must have a strong presence in the digital realm as well as in the real world. With that, they are pulling out all the stops in serving their patrons---and that includes launching new stores.

Listed below are some brands ready to welcome shoppers to their new space. From daily pieces and athleisure finds to something more luxurious, these stores are the must-visit places this payday weekend.

Keds' store in Trinoma


Beloved brand of women of all ages, Keds has produced signature footwear styles—like the Champion, Chillax, Crew Kick, and Triple Up—that encourage ladies to go on many adventures. Its new store in Trinoma showcases its extensive catalog of sneakers, slip-ons, sandals, and boots. Sophisticated yet playful, the new space’s interior is inspired by dreamers. Bold pops of color accentuate the store’s simple yet modern design.

What to check out: Showcased in its store are its Rifle Paper Co collection and its new Celebrations line of fun, festive footwear.


Suited for the woman on the go, Fitflop merges function and style through its thoughtfully designed footwear. The brand opens its new branches, one in SM Mall of Asia and the other in SM City Baguio. Its space in SM Mall of Asia features a chic neutral interior with its classic and new pieces showcased everywhere, luring shoppers to come in and check them out. 

What to check out: During the launch of its SM Mall of Asia store, Fitflop also unveiled its latest Autumn-Winter 2022 collection. The line includes the Rally Weather Sneaker Suede Backtab, Walkstar Toe-Post, and Pilar Leather Clog. Playing with the animal print trend are the Rally Sneaker Backtabsand the iQushion Slides. Our favorite is the F-Mode Flatform boots, which feature the brand’s microwobbleboard technology improving traction for functionality, lightweight cushioning, and a contoured sole for alignment.

Loewe's store in Greenbelt 3


Loewe opens its store in the prestigious Greenbelt 3 shopping mall. Taking direction from creative director Jonathan Anderson, its new Philippines location employs design details that refer to the Casa Loewe concept found in flagship stores from Madrid to Tokyo. From painting and sculpture to furniture and crafted objects, the collection of objects complements the brand’s products and give the space the feel of an art collector’s home.

What to check out: The new 122 sqm store showcases the full range of women’s ready-to-wear, bags, small leather goods, accessories, eyewear, and jewelry.

Jimmy Choo's new boutique in Greenbelt 3

Jimmy Choo

Another addition to Greenbelt 3’s newly minted luxury stores is Jimmy Choo. Its new space is a like the dream closet of every fashionista with lush seatings, illuminated shelves, and new pieces crafted to perfection. The store echoes the core of the brand—light, fantasy, and design expertise.

What to check out: Fashion savants will definitely salivate over its Core collection, a timeless edit defined by three key categories: Pearl, Crystal, and the iconic JC monogram.

Under Armour

American sports equipment company Under Armour welcomes shoppers to its newest store at SM North EDSA. The retail space is a cornucopia of wearable finds and accessories related to fitness and athleisure. With the presence of Olympic gold medalist Hidilyn Diaz, as well as other female athletes, the brand launches its “Be Her Armour” initiative. 

What to check out: The brand has a lineup of events, from styling sessions to mental health talks, for women. For now, what shoppers can find in its new store are select pieces and footwear in pink and a line of inclusive gym wear. For the gents, they will definitely love its collections in collaboration with Stephen Curry and Dwayne Johnson.

Polar Bear collection at Rustan’s


On their 70th year in luxury retail, Rustan’s welcomes the season of giving by continuing its tradition of curating the world’s best and bringing it to the discerning shopper. This year, Rustan’s pulled out all the stops with the lineup of activities, so much so that you can spend a festive day just inside all its stores and branches.

What to check out: Surprise the kids with a meet and greet with Santa on Oct. 15 at Rustan’s Makati and Oct. 16 at Rustan’s Alabang. Amid all the shopping, take a break or two by getting candies, cotton candy, hotdog, or Krispy Kreme doughnuts on the Kids floor in Rustan’s Makati, Alabang, Gateway, and Cebu on Oct. 15 and 16. Speaking of treats, enjoy shopping while sipping a warm cup of joe from the coffee stations of Breville, Delonghi, and Nespresso. Or maybe a glass of fresh juice from Nutribullet? 

After a day of festivities and treats, why not personalize a holiday postcard for your loved one with Montblanc’s Postcards Writing event at Rustan’s Shangri-La, Makati, and Cebu from Oct.14 to 16? Taste a glass or two of the finest Dalmore scotch at Rustan’s Makati on Oct. 15 and 16. To top off your unwinding, check out Rustan’s Gaming Library at Rustan’s Shangri-La on Oct. 15 and 16.

Ladies can discover their best holiday glam look and learn from the best with Anastasia Beverly Hills’ Holiday Masterclass on Oct. 14, 5 p.m., at the Rustan’s Makati Beauty Courtyard. From Oct. 15 to 16, make your presence known with a tote bag specially designed by you at Rustan’s Makati, Shangri-La, and Alabang. Also, the retail giant celebrates the season with the entire family, gifting discounts of up to 30 percent and offers of X7 FSP points, 0 percent installment up to 12 months from partner credit cards for beauty, apparel, homecare, and kids’ products.

Happy shopping!

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