BAGUIO CITY – Quality products from micro, small, and medium enterprises are featured at the Sunday Market Showcase on Session Road here.
The Sunday Market Showcase is a joint activity of the city government, the Department of Trade and Industry (DTI), and the Department of Agriculture (DA).
Now on its third year, the Sunday Market Showcase has become a permanent activity on Session Road where MSMEs sell their products along with the promotion of agri-business as well as arts and crafts.
Mayor Benjamin Magalong had been issuing executive orders on a monthly basis for the temporary closure of both lanes of Session Road from the Baguio Post Office to Magsaysay Ave. from 7 a.m. to 7 p.m. for the activity.
Closure of Session Road to vehicular access on Sundays started as a traffic experiment in August 2019 to cut air pollution in the central business district and encourage walking among residents.
The closure of Session Road resulted in people promenading on the road until pocket activities such as busking and chalk art activities evolved.
The first Mindafruit Festival on August 25, 2019 in which exotic fruits from Mindanao were sold started the market showcase.
Magalong said local entrepreneurs are earning close to P5 million a year on the average based on total receipted sales from the Sunday Market Showcase.
He said that Session Road is the perfect setting for the MSME products to be showcased for accessibility, space, and open air, ensuring adherence to minimum public health protocols.