Puregold Channel’s first romantic comedy digital series, “Ang Babae sa Likod ng Face Mask,” concluded its 13-episode run on YouTube with over 16.7 million views across multiple platforms online.
The kilig-tawa story of Malta, played by Herlene Budol, and her sweet but quirky romance with the incredibly handsome Sieg, portrayed by Joseph Marco, sent romcom fans in frenzy throughout the series. Many could relate to the twists and turns a woman’s heart goes through in learning to love herself and be open to the love of another.
“Ang Babae” increasingly appealed to young and young-at-heart viewers and morphed into a massive online sensation. After all, it was a feel-good series with cliffhanger moments, racking up more views and leaving heady fans wanting more after each exciting episode.
On top of their effusive support gleaned from each episode’s comments, fans also drove “Ang Babae” content to hit status on TikTok. As seen in all the videos labeled under the #angbabaesalikodngfacemask hashtag, followers expressed their own creativity and enthusiasm on TikTok.
Fan edits of lead characters Malta and Sieg, as well as clips of their favorite scenes, garnered over 11 million views on TikTok, spreading the kilig and laughter to more enthusiastic fans and potential viewers who eventually latched on to the show.
The TikTok trend backs up the numbers as it shows the amazing dedication “Ang Babae” fans display. They might as well brace for a second season, considering the finale’s last scene: just when Sieg proposed marriage to Malta, her childhood ‘crush’ pops up in her life.
Vincent Co, President of Puregold Price Club, Inc., is justifiably proud of the company’s unique retailtainment initiative. “We are very happy with the success of ‘Ang Babae sa Likod ng Face Mask,’ ” says Co.
“We could not have done this without the wonderful cast as led by Herlene Budol and Joseph Marco; the entire production crew; and the followers that viewed ‘Ang Babae’ week after week and spread the word about this miniseries,” he affirms. “We hope to bring more panalo stories and entertainment to all our viewers and customers in the future.”