President Ferdinand "Bongbong" Marcos Jr. believes that with the creative industry, the government is on track in its journey to lift the economy and save jobs after years of pandemic-induced lockdowns.
Marcos said this in his interview with one of his biggest supporters, TV host and actress Toni Gonzaga, aired over ALLTV on his 65th birthday on September 13.
According to Marcos, the "creative industry" is vital to job creation and economic development.
"If you go around Asia, and you go to the hotels, you go to the bars, ang tumutugtog laging Pilipino' 'di ba (Filipinos are the ones playing, right)?" he noted.
"We have a, somehow, a special affinity to the performing arts," he added.
With this, the President said his administration is focused on bringing the "Filipino brand" to the global stage and making it well-known.
Marcos recalled how Tourism Secretary Christina Frasco would encourage him to make the Filipino brand important and well-known.
"She's absolutely right," he said.
"Part of that brand is our culture. And it's not something that's going to be hard. The Filipino brand is attractive. The Filipino brand is singular, is unique," he added.
Asked about what for him is the Filipino brand, Marcos said: "If I have to describe it in one word, it's grace."