With its creator-centered approach that highly cares, values, and empowers creators, Bilibili, an animation video platform in Southeast Asia, launched a month-long Bilibili Professional Creator Program last August 26, 2022. Through the program, top Bilibili creators will be incentivized in a bid to enhance their willingness and overall motivation to use the Bilibili platform more. Creators from Vietnam, Thailand, the Philippines, Singapore, and Malaysia are eligible to participate. Being a top-tier creator at Bilibili offers one an access to the platform's huge resources and a great opportunity to show off their great work.
Previously, the program successfully launched its inaugural session in Indonesia mid-June, attracting more than 2,000 participants with a total of 10,000 video submissions. The program focused on self-produced anime, anime commentary, anime plot explanation, anime derivative work and anime music videos.
Awards to the winner include ample monetary rewards, physical gifts, and publicity opportunities. These opportunities included driving traffic to their Bilibili accounts, media interviews, features on the Bilibili App as Creators of This Month, and social media promotions. The top 3 winners from the first phase were chosen as initiators of the upcoming session in the "Bilibili Professional Creator Program" which will allow them to gain traffic and gain more traction.