NewJeans set a record for pre-orders for a K-pop girl group debut album, according to their label.
The five-member group released their first ever music video ‘Attention” on YouTube last month under HYBE’s independent label ADOR (All Doors One Room).
On Aug. 1, NewJeans released the digital version of their debut album “New Jeans” with the physical album set to follow on Aug. 8.
According to ADOR, the pre-order volume for NewJeans’ album reached over 444,000 copies in four days, the highest recorded sales in history for a K-pop girl group debut album. The physical album will be available only for purchase on the WeVerse Shop Global. The release on Weverse Shop Japan and Universal Music Japan will be on Aug. 20.
NewJeans’ members are Minji, Hanni, Danielle, Haerin and Hyein.
The “New Jeans” album is a genre-bending album that focuses on capturing the members’ voice in natural form.
The four-track album shows the authentic and truthful characteristics of youth that emanate naturally from the all-teenage lineup of NewJeans, their agency added.
NewJeans took an unconventional approach with the release of “New Jeans” by delivering three lead singles: “Attention,” “Hype Boy” and “Cookie” along with the b-side track “Hurt.”
Since the release of their music video for “Attention,” a burst of content ensued—music videos for each of the tracks including four versions featuring individual members of NewJeans in “Hype Boy” for a total of seven videos in a short span since their launch.
NewJeans members are actively engaging fans on social media. “Phoning,” the recently launched interactive app, invites fans to join the exclusive NewJeans circle for a more dynamic and closer interaction with the members.