These collectibles by Shiseido are worth adding to your vanity table
There are trusted brands that have been handed down from generation to generation, with mothers who teach their daughters the value of taking good care of one’s skin. One beauty brand that has withstood the test of time is Shiseido, a company that is celebrating their 150th anniversary with the release of three limited-edition products. Their campaign? “From life comes beauty.”
“In today’s era of uncertainty and hesitation, what kind of beauty are we seeking? Our conclusion? Life. If people around the world, regardless of age, gender, and region, continue the conversation about how beauty and life are related, we believe it will inspire changes for a better world,” says Chief Brand Officer Ryota Yukisada.
All three products are a work of art, with designs featuring the wrapping paper created by Sue Yabe from the Taisho era of 1912 to 1926. With the help of technology and 3D software, the design has been given new life in three-dimensional form. Looking for inspiration from the past and giving a new look to its products are what makes Shiseido stand out.
Eudermine Revitalizing Essense
One of the very first products launched in 1897, Eudermine was considered a “high-grade lotion” that has been coined “Shiseido’s red water.” Like all their products, Eudermine continues to be reintroduced with improvements, launching it globally in 1997 to commemorate its 100th year. Taking inspiration from its very first bottle, this moisturizing lotion delivers smoothness and refreshed radiance. Available in 100ml, priced at P2,800.
Ultimune Power Infusing Concentrate III
The best-selling serum, receiving 224 beauty awards worldwide, is part of this collection. It has ImuGenerationRED technology that delivers smoother and radiant skin that protects it from environmental stressors. Available in 75ml, priced at P7,300.
Ultimune Future Power Shot
An oil-based concentrated serum that’s light and quick to absorb. The intensified formula has ImuGenerationRED Technology that boosts “beauty circulation” and works with all skin types. Available in 15ml, priced at P4,250.
Aside from these three products, a digital museum is put up online with three themes on stories where seven people from different fields talk about beauty, innovation and the company’s continued quest of life in relation to beauty, and history on Shiseido.