Redefining luxury shopping experience: Rustan’s to transform Makati flagship store

Published July 4, 2022, 9:37 AM

by John Legaspi

Shoppers can expect to see sleek and refined interiors that celebrate a legacy of extraordinary taste, style, and reinvention in the newly designed space

For years, Rustan’s Makati has been among the country’s leading luxury retail destinations. With it being the mecca of international fashion and beauty labels and its yearly spectacular holiday windows, it offers a shopping experience that is beyond just retail. And while the country saw the rise of e-commerce during the pandemic, still, nothing beats the experience of seeing beautifully curated pieces in a physical store. As we brave our new world, the retail establishment is set to refine luxury shopping as it reveals its plans to transform its Makati flagship store.

Photo from Rustan’s Makati

Leading its new era of elevated shopping experience are third-generation Tantoco family members Donnie Tantoco as president, and Anton Huang as executive vice president for merchandising, both of whom are pivotal in the perpetual evolution of the store.

Marking its 70th anniversary, the groundbreaking project starts with the newly renovated beauty and fragrance departments opening during the holiday season. Collaborating with award-winning international specialists, this refurbished space allows Rustan’s to build on its reputation in bringing only the finest international brands to the people of the Philippines, creating space for not only established favorite key players but also introducing the latest trailblazing beauty innovators and up and coming game-changers.

Shoppers can expect to see sleek and refined interiors that celebrate a legacy of extraordinary taste, style, and reinvention in the newly designed space. Built on the passion and drive established by its founders, this concept ultimately creates a truly new experience that is a testament to the store’s legacy for excellence in luxury, and only serving the finest.

Photo from Rustan’s Makati

“Our story may have started 70 years ago but to this day we continue to be a part of our customers’ lives,” Zenaida R. Tantoco, chairman and CEO of Rustan’s, said. “Our aim is to make the ordinary extraordinary, and we do this through constantly pursuing ways to improve and stay relevant to all of our customers and their individual needs. This includes ensuring that their in-store experience is one that matters and makes a difference.”


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