‘Give Love Today’ shows that heartwarming expressions of affection need not be reserved for special occasions
From little gestures to life-changing moments, happiness can be found in everyday encounters. With so many things happening all around us, it’s clear that what the world needs now is more love. It’s also the little things that make someone’s day brighter.
Red Ribbon, known for its celebration cakes and pastries, enabled people from all walks of life to express their sweetest feelings of love with the Give Love Today “Gift Box” event held recently at 5th Avenue, Bonifacio Global City, Taguig. This was an initiative that encouraged people to share love not only to those close to them but also to the rest of the world.
“Red Ribbon has a 43-year-old love story with Filipinos. The Gift Box was our way of encouraging people to share their love not just on special occasions but every day. This is our way of sharing love and happiness, especially as we are emerging from the pandemic,” says Red Ribbon marketing head Cathleen Capati.
The heartwarming messages ranged from simple declarations of “I love you” to all-out performances.
From couples celebrating their love and children who tell their parents how much they are appreciated to friends who are thankful to each other, the Give Love Today campaign showed them that there’s no better feeling than expressing it or receiving it.
EJ Miranda thanked her aunt, Trely Miranda, for raising her and, in the darkest moments of her life, being her rock.
“I was diagnosed with cancer in 2008 and my aunt helped me through my treatments and supported me all the way. I wouldn’t be alive without her,” said EJ through tears. “She has also raised me since I was a child. It’s like she gave her life for me, that’s why I love her so much.”
The heartwarming messages ranged from simple declarations of “I love you” to all-out performances.
Zedric Schneider, meanwhile, thanked his dad for doing his best as a single father after his wife passed away.
“Thank you for being the best dad. It must have been hard being a single dad, but you did it," he told his father.
In an impromptu performance, he also paid tribute to the love his parents had for each other by singing their theme song, David Pomeranz’s “Got to Believe in Magic.”
“’Cause it was magic when my parents fell in love,” Zedric sang.
Each message was made even sweeter with the Red Ribbon gift box containing their favorite Red Ribbon products and other amazing items, such as stuffed toys, roses, ukeleles, inflatable pools, and even a foldable bike.
As a special treat for the crowd, Red Ribbon also gave away pastry packs to share with their loved ones and encourage them to give love every day.
The Give Love Today Gift Box event showed that expressions of love should not be reserved for special occasions, as there are many types of love. Kind gestures to family, friends, and even those you encounter outside your home, can show how much you care and make a difference in someone else’s day.
Express your love with Red Ribbon’s bestselling Black Forest Cake, Chocolate Dedication cake, Triple Chocolate Roll, Cheesy Ensaymada, and Butter Mamon, all available at Red Ribbon counters, by store delivery, or through your favorite food delivery apps. Or call hotline #87777.