Galaxy Racer, a world-leading esports, lifestyle and content organization, has partnered with a local company to support plans for the Philippine gaming scene, which has an estimated esports market of 43 million active gamers.
This followed after announcing a partnership with Tyronne Escalante Artist Management (TEAM) as it plans to expand into collegiate esports to further the growth of the industry in the country.
Mitch Esguerra, CEO of Southeast Asia Galaxy Racer, cited a 2021 report which showed that the 43 million active gamers in the country is also growing progressively at an estimated 12.9 percent annually.
Esguerra said this robust growth presented a scalable opportunity for Galaxy Racer in the Philippines.
Riding on the esports wave, Esguerra said that Galaxy Racer Philippines is investing in the country’s operations and is expanding its engagement through six business verticals - content production, gaming and esports events, content creators, esports teams, limited-edition merchandise, and a music record label, positioning Galaxy Racer as a global content powerhouse and market leader in the digital content industry.
Founded in 2019, Galaxy Racer is looking to engage with content-hungry consumers and drive the organization’s support for the Philippines’ emerging esports, gaming and content creator economy. Marcia Guillermo is Galaxy Racer Philippines country manager.
The company also has over 100 content creators globally, garnering a reach of over 500 million followers, over 2.5 billion monthly views.
“The Philippines is a key market for our growth in Southeast Asia, driven by the explosive growth in the number of content creators and viewers in the market. These content creators hold a significant amount of influence over their followers and they are constantly exploring new content genres to provide fresh and exciting content to their followers. We are seeing the lines blur between lifestyle and gaming influencers with an increasing demand for live gaming content, where fans are able to engage directly with their favorite content creators. Our entryway into the Philippines is just the beginning of what we have planned for the market and the region and we are excited to contribute to the esports and gaming industry,” said Esguerra.
For her part, Guillermo noted that 68 percent of internet users in the Philippines make at least one purchase online, highlighting the market potential for Galaxy Racer’s content creators and prospective brands.
“Building engagement and forging relationships with audiences in the esports ecosystem goes beyond tournaments and events. Local content creators are the experts and talents in this area, with their ability to create a consistent supply of fresh, relevant, and entertaining content. Brands that they partner with are able to engage with online communities through them, thereby helping in the expansion of their customer base. We value the work that content creators put into their craft, which is why we are constantly seeking opportunities to invest in them in the region and grow their following reach,” said Guillermo.
Galaxy Racer was founded in 2019 and is the largest esports, gaming and lifestyle organization in the world with its competitive esports division.