We all have different stories to tell. Some are about happy moments and memories, while others focus on our struggles and how we overcome them. Whatever they may be, these pieces all form part of our identity.
For Ever Bilena, 39 years of leading the Philippine beauty and cosmetics industry has brought countless stories of triumph, challenges, and persistence. From enhancing one’s best features to embracing their flaws with confidence, the go-to brand of all modern, hardworking Filipinas has been there every step of the way.
“When I started out in showbiz, I really found my own confidence through putting on makeup,” says actress Max Collins, who has since mastered her best beauty looks. Like Max, many young women have found their distinct styles through makeup, just like college basketball star-turned-courtside reporter Christiana Dimaunahan. "It gives me this balance between being this macho basketball player and someone who has a feminine side," she says.
Ever Bilena has also allowed women to find their own identity and value their self-worth. Vlogger Johnrey, who has been openly sharing his transformation story on his Youtube channel says she found comfort in the brand that allows her to be herself. "I feel very included, especially for my (morena) skin tone and also my gender," she says.
"Women are powerful but at the same time we do have a lot of insecurities and I think that makeup does help everyone build confidence," says Denice Sy-Munez, Ever Bilena’s chief sales and marketing officer. Local beauty queen and model Sangila Jean Santos attests to how makeup helps women build their self-confidence. "Mas nae-express ko po talaga yung sarili ko pag nagme-makeup ako," she says.
This also holds true for Joanna Sisracon, a burn survivor who found hope and self-confidence in makeup. "With Ever Bilena, komportable akong humarap sa ibang tao," says Joana who is now a TikTok sensation for her education and inspiring content that helps other young girls battle insecurities through makeup.
"Ever Bilena can empower women by being able to enhance their features," says entrepreneur Diane Yap who believes makeup can make you feel more beautiful inside and out. "Ever Bilena helps make yourself feel that you are more than enough," adds dermatologist and fitness enthusiast Dr. Crystal Roxas who inspires young women and even men to find and embrace their identity and value their self-worth
Ever Bilena has also helped people find their passion and purpose in life. "As a makeup artist, I have a purpose to make people look beautiful. Thanks to Ever Bilena," says professional makeup artist Daryl Bambilla.
Indeed, makeup has the power to transform one’s appearance and also the power to change lives. With Ever Bilena, women not only gain access to quality yet affordable makeup that caters to every beauty, but also find an ally in making themselves feel beautiful, confident, powerful, and successful both inside and out.