Duolingo brings the fun in learning a new language to the Philippines with the launch of the English for the Tagalog Speakers course.
Targeting a wider range of audience, Duolingo encourages Filipinos to try the app through an activity that appeals to their highly competitive and fun-loving nature – karaoke!
Duolingo launches Duolingo Duet – a public challenge to translate and sing no less than the iconic song “Äwitin Mo At Isasayaw Ko” in English on TikTok. Duolingo recognizes that while Filipinos are already proficient in English, there are still those who hardly have the access to language learning.
Local celebrities and social media influencers joined the activity, such as Kristel Fulgar and Elha Nympha to name a few, both of whom are Duolingo users. According to Kristel, the App has helped her to improve her skills in both the English and Korean languages.
The Duolingo app is free. In its core is the mission to provide the best education in the world and to make it universally available. Duolingo is used by people from all across the economic spectrum–from Bill Gates to journalists, celebrities and even those who are politically displaced.
Duolingo Duet mirrors the brand’s fun and quirky tonality. Duolingo is known for helping learners to learn a language through gamification–the app keeps the users engaged as they learn, as they compete on Leaderboards, maintain streaks, earn points, level up, and even get virtual currency.
Duolingo’s lessons are built with interesting visuals, habit-building reminders, and lessons packed "bite-sized", which means you can take on-the-go lessons in as short as 5 minutes at a time.
According to Duolingo’s Marketing DIrector, Haina Xiang, “The Philippines is showing a strong interest in language learning”. In 2021 alone, the Philippines’ monthly active users (MAU) grew by 32% YOY–higher than the global overall growth of Duolingo at 10% MAU YOY. Interestingly, the Filipinos’ peak time on the app is 9-10PM, with 15min/ day average usage time.
Xiang added that “in addition to English, and popular languages like Japanese and Korean, thousands of Filipinos are also learning man-made languages, such as Klingon and High Valyrian.”
Duolingo offers more than 100 courses in 41 different languages. Each one connects their more than 500 million users to people and culture they individually care about.
“The Philippines is one of the most linguistically diverse nations in the world. The appetite for learning is growing. Duolingo wants to share the fun by making free language learning more accessible for Filipinos,” closes Xiang.