Royal Enfield keeps old school alive with all-new Classic 350


Few pleasures can rival the thrill of riding a classically-styled motorcycle. The timeless and simple style composed of nothing more than a headlight, fuel tank, seat, and fenders with the frame and engine exposed has always been in vogue. Yet acquiring a motorcycle with classic style can be a challenge these days are collectors are not keen on letting go of their examples.

Royal Enfield Classic Chrome series with accessories

Thankfully, Royal Enfield obliges those that yearn for this experience. In its 120th year, Royal Enfield re-envisions its iconic motorcycle, the Classic, with the launch of the all-new Royal Enfield Classic 350 — a timeless classic motorcycle reimagined to meet modern aspirations.

The legacy of the Classic dates back to 1948 with the groundbreaking Royal Enfield Model G2, the first to have swinging arm rear suspension on a full production motorcycle. As dependable as it was beautiful, the Model G2 served as a strong design inspiration for the hugely popular Classic 500 and Classic 350 launched in 2008. Ever since its launch, the Classic has emerged as a motorcycle that has redefined the middleweight motorcycling space and spawned the revival of Royal Enfield, kickstarting its journey to lead the segment globally. Twelve years and more than 3 million motorcycles later, the Classic has built a legacy of its own, and the new Classic 350 is all set to take this legacy ahead.

The Classic today, still arrives with sublime beauty and confidence, now enhanced with a smoother and more refined ride experience. It’s now powered by the same, modern 349cc air-oil cooled single cylinder engine as the Meteor. It generates 20.2 bhp at 61500rpm and a torque of 27Nm at 4000rpm, resulting in a strong low-end grunt and super smooth linear power delivery across the band, making the ride enjoyable and effortless. It uses a primary balancer shaft that cuts down the vibrations. The gear shifting is crisp and smooth, thanks to the optimized five-speed gearbox that ensures strong in-city acceleration, as well as a relaxed ride at cruising speed.

Royal Enfield Classic Dark series

To please Royal Enfield enthusiasts, the new Classic 350 retains the unmistakable thump of the exhaust note. It was designed and developed by talented teams of designers and engineers based at Royal Enfield’s two state-of-the-art technology centers, in India and the UK, special care has been paid to ensure a superlative ride experience on the all-new Classic 350.

The all-new chassis is built for superior comfort and maneuverability. Designed to be stiffer, the chassis encourages more confidence at higher cornering speeds, and feels planted and stable on straight roads. The front and rear suspension have been extensively developed for more comfortable saddle time. With better ride ergonomics and more confident braking thanks to all variants being equipped with dual channel ABS and dual disc brakes.

Bringing in the modern touch is the new digi-analog instrument cluster that houses an LCD info panel. A USB charging point will be mounted below the handlebar for the convenience of quick charging on the go.

“The Classic has been a huge catalyst in growing and expanding the middleweight segment across the globe, while also being instrumental in unlocking a thriving sub-culture of leisure riding among young and experienced riders across the world,” Vimal Sumbly, Business Head for APAC markets, Royal Enfield. “In the Philippines, we have over 2000 proud Royal Enfield owners and an extremely loyal community. The all-new Classic 350 carries forward this legacy… With sharp focus on the middleweight motorcycle segment, and focus on creating a distinctive appeal with the riding community, we are confident that the new Classic 350 will further fuel our growth and our ambitions in the Asia Pacific market.”

The Royal Enfield Classic 350 is available in four new variants with seven color ways, beginning with the Halcyon series, the Classic Signals, the Dark series, and the Classic Chrome.

The Classic Chrome is available in dual-tone color tanks in two colorways - Chrome Red and Chrome Bronze - with striking tank badges calling back to Royal Enfields of the 1950’s. Price starts at P250,000.

The Classic Dark series is a youthful, urban and custom take on the Classic 350, and comes in Stealth Black and Gunmetal Grey colorways. These motorcycles come fitted with alloy wheels and tubeless tires. Prices start at P247,000.

The Halcyon series, as the name suggests, is a celebration of the Classic’s legacy and reflects the glorious retro classic look. It is available in Green, Grey and Black colourways. Prices start at P228,000.

The Classic Signals series, available in Marsh Grey and Desert Sand, continues to celebrate Royal Enfield’s association with the armed forces. Prices start at P237,000.

Customers can discover, book a test ride, customize, and even place an order for their All-New Classic 350 via the Royal Enfield App, on the company website on www.royalenfield.com, or at the nearest Royal Enfield Store.