GMA Network was recognized at the Singapore-based Marketing Excellence Awards 2021, the premier platform for marketers to showcase their creative excellence, successful strategies, and effective delivery.
In a virtual awarding ceremony held by Marketing-Interactive last Jan. 28, the Network’s project ‘DepEd TV on GMA’ bagged the Silver Award in the Excellence in Corporate Social Responsibility category.
In line with GMA’s objective to enrich the lives of Filipinos everywhere through Serbisyong Totoo, the country’s leading network provided nationwide airtime via one of its digital channels to the Department of Education (DepEd). This aimed to support the latter’s initiatives on blended learning as they continue educating young students while keeping them safe from the threats of the pandemic.
DepEd TV on GMA enabled students from Kindergarten to Grade 10 to attend classes at home via their TV sets and thus helped address DepEd’s challenge to reach as many students as possible through GMA’s extensive coverage all over the country. The DepEd TV channel can be accessed by millions of Filipinos nationwide via GMA’s digital TV receivers GMA Affordabox and GMA Now.
Under the same category, the Network’s ‘GMAsk’ Campaign was also shortlisted while the ‘GMA Makulay ang Buhay,’ a campaign in partnership with Knorr-Unilever Philippines, similarly made it to the finalists under the Excellence in Content Marketing category.
The Marketing Excellence Awards (MEA) is designed to celebrate, recognize, and reward the Philippines’ outstanding marketing campaigns. With the 2021 event being the inaugural MEA in the Philippines, the winners were chosen by an independent judging panel comprised of high-caliber, senior industry experts from reputable brands.