BTS, BLACKPINK, TWICE, Red Velvet and Seventeen copped the first five places in the brand reputation ranking for K-pop idol groups for February this year.
The Korea Corporate Research Institute analyzed 93 million pieces of big data of K-pop idol groups from Jan. 1 to Feb. 1, an increase by 20.34 percent from 77.28 million in October 2021.
Their brand reputation index was based on consumer participation, media exposure, communication and community indices and it aims to find out that consumers’ online habits have a great influence on brand consumption.
BTS took first place with a brand reputation index score of 10.64 million, up by 53.63 percent from 6.92 million in October 2021.
BLACKPINK rose to second place with a brand reputation index of 7.99 million, up by 83.68 percent from their third-place score of 4.35 million last October.
TWICE placed third with 3.56 million, an increase by 45.44 percent from their sixth-place score of 2.45 million in October.
Red Velvet bagged fourth place with a score of 3.1 million, up by 124.05 percent from their 14th place score of 1.38 million.
Seventeen grabbed fifth place, getting a brand reputation index score of 3 million, up by 14.41 percent from 2.62 million, and maintaining their ranking.
Placing sixth to 10th are 2PM, Wanna One, Aespa, NCT and Oh My Girl.
Here are the top 30 K-pop idol groups based on the brand reputation index scores for February 2022:
1. BTS - 10,642,584
2. BLACKPINK - 7,994,048
3. TWICE - 3,568,043
4. Red Velvet - 3,107,234
5. Seventeen - 3,005,967
6. 2PM - 2,887,713
7. Wanna One - 2,809,696
8. Aespa - 2,409,966
9. NCT - 2,343,989
10. Oh My Girl - 2,270,957
11. The Boyz- 2,194,810
12. IVE - 1,992,597
13. Kep1er - 1,895,952
14. ASTRO - 1,851,481
15. Girls' Generation - 1,846,760
16. Lovelyz - 1,793,509
17. Mamamoo - 1,707,749
18. Monsta X - 1,557,665
19. April - 1,506,104
20. EXO - 1,331,149
21. Highlight - 1,239,992
22. Apink - 1,198,165
23. Fromis 9 - 1,186,444
24. Super Junior - 1,126,227
25. ENHYPEN 1,035,747
26. SHINee - 983,033
27. SF9 - 893,891
28. Stray Kids - 888,304
29. BTOB - 844,299
30. WJSN - 797,161