‘Our Beloved Summer,’ ‘Young Lady and Gentleman,’ ‘Snowdrop’ stars top brand index

Published January 29, 2022, 1:30 PM

by Jonathan Hicap

The stars of “Our Beloved Summer,” “Young Lady and Gentleman,” “Snowdrop” and “Now, We Are Breaking Up” topped the brand reputation ranking for Korean drama actors in January 2022.

The Korea Corporate Research Institute analyzed 80.32 million pieces of big data of 50 Korean actors who appeared in dramas from Dec. 29 to Jan. 29, an increase of 7.37 percent from 74.81 million in December.

(Clockwise from top left) Choi Woo-shik, Kim Da-mi, Ji Hyun-woo, Jung Hae-in, Lee Se-hee, Song Hye-kyo, BLACKPINK’s Jisoo, Noh Jung-ui, Kim Sung-cheol and Im Siwan (Instagram, SBS)

Their brand reputation index was based on consumer participation, media exposure, communication and community indices and it aims to find out that consumers’ online habits have a great influence on brand consumption.

Actor Choi Woo-shik of the Netflix drama “Our Beloved Summer” topped the brand reputation index for January with 6.55 million.

His co-star, actress Kim Da-mi, placed second with a brand reputation index score of 5.33 million.

Actor Ji Hyun-woo, star of “Young Lady and Gentleman,” grabbed third place with a brand reputation index score of 4.52 million.

“Snowdrop” star Jung Hae-in is in fourth place with a brand reputation score of 4.3 million.

Actress Lee Se-hee of “Young Lady and Gentleman” placed fifth with a brand reputation score of 3.06 million.

Grabbing sixth to 10th places are Song Hye-kyo of “Now, We Are Breaking Up,” BLACKPINK’s Jisoo of “Snowdrop,” Noh Jung-ui of “Our Beloved Summer,” Kim Sung-cheol of “Our Beloved Summer” and Im Siwan of “Tracer.”

Here are the top 30 Korean drama actors based on brand reputation index scores for January 2022:

1. Choi Woo-shik – 6,556,797

2. Kim Da-mi – 5,337,173

3. Ji Hyun-woo – 4,523,681

4. Jung Hae-in – 4,306,112

5. Lee Se-hee – 3,065,105

6. Song Hye-kyo – 2,822,148

7. BLACKPINK’s Jisoo – 2,791,842

8· Noh Jung-ui – 2,707,036

9. Kim Sung-cheol – 2,633,161

10.Im Siwan – 2,252,417

11. Kim Nam-gil – 2,016,549

12. Jun So-min – 1,801,839

13. Jang Ki-yong – 1,790,884

14. Kwon Nara – 1,750,211

15. Lee Jin-wook – 1,645,340

16.Park Ha-na – 1,629,147

17. Song Yoon-ah -1,509,310

18. Yoo Seung-ho -1,375,473

19. Lee Joon – 1,340,369

20. Lee Dong-wook – 1,297,423

21. Kim Bum – 1,248,171

22. Cho Yi-hyun – 1,196,162

23. WEi’s Kim Yohan – 1,188,970

24. Soo Ae – 1,162,336

25. Kim Joo-heon – 1,056,254

26.Go Ah-sung – 1,051,967

27. Song Ji-hyo – 1,039,804

28. Kim Young-chul – 1,006,581

29. Han Ji-eun – 999,949

30. Park Jin-joo – 979,788

 
CLICK HERE TO SIGN-UP
 

YOU MAY ALSO LIKE

["celebrities","entertainment","entertainment"]
[2919913,3006898,3006887,3006881,3006812,3006775,3006756]