The stars of “Our Beloved Summer,” “Young Lady and Gentleman,” “Snowdrop” and “Now, We Are Breaking Up” topped the brand reputation ranking for Korean drama actors in January 2022.
The Korea Corporate Research Institute analyzed 80.32 million pieces of big data of 50 Korean actors who appeared in dramas from Dec. 29 to Jan. 29, an increase of 7.37 percent from 74.81 million in December.
Their brand reputation index was based on consumer participation, media exposure, communication and community indices and it aims to find out that consumers’ online habits have a great influence on brand consumption.
Actor Choi Woo-shik of the Netflix drama “Our Beloved Summer” topped the brand reputation index for January with 6.55 million.
His co-star, actress Kim Da-mi, placed second with a brand reputation index score of 5.33 million.
Actor Ji Hyun-woo, star of “Young Lady and Gentleman,” grabbed third place with a brand reputation index score of 4.52 million.
“Snowdrop” star Jung Hae-in is in fourth place with a brand reputation score of 4.3 million.
Actress Lee Se-hee of “Young Lady and Gentleman” placed fifth with a brand reputation score of 3.06 million.
Grabbing sixth to 10th places are Song Hye-kyo of “Now, We Are Breaking Up,” BLACKPINK’s Jisoo of “Snowdrop,” Noh Jung-ui of “Our Beloved Summer,” Kim Sung-cheol of “Our Beloved Summer” and Im Siwan of “Tracer.”
Here are the top 30 Korean drama actors based on brand reputation index scores for January 2022:
1. Choi Woo-shik - 6,556,797
2. Kim Da-mi - 5,337,173
3. Ji Hyun-woo - 4,523,681
4. Jung Hae-in - 4,306,112
5. Lee Se-hee - 3,065,105
6. Song Hye-kyo - 2,822,148
7. BLACKPINK's Jisoo - 2,791,842
8· Noh Jung-ui - 2,707,036
9. Kim Sung-cheol - 2,633,161
10.Im Siwan - 2,252,417
11. Kim Nam-gil - 2,016,549
12. Jun So-min - 1,801,839
13. Jang Ki-yong - 1,790,884
14. Kwon Nara - 1,750,211
15. Lee Jin-wook - 1,645,340
16.Park Ha-na - 1,629,147
17. Song Yoon-ah -1,509,310
18. Yoo Seung-ho -1,375,473
19. Lee Joon - 1,340,369
20. Lee Dong-wook - 1,297,423
21. Kim Bum - 1,248,171
22. Cho Yi-hyun - 1,196,162
23. WEi's Kim Yohan - 1,188,970
24. Soo Ae - 1,162,336
25. Kim Joo-heon - 1,056,254
26.Go Ah-sung - 1,051,967
27. Song Ji-hyo - 1,039,804
28. Kim Young-chul - 1,006,581
29. Han Ji-eun - 999,949
30. Park Jin-joo - 979,788