GMA Network has maintained its lead in the nationwide viewership and reach for the entire 2021 while its GTV emerged as the second most-watched channel since the latter part of last year.
Based on Nielsen Philippines TV Audience Measurement’s Total Philippines data for full year 2021, or from January 1 to December 31, GMA registered a net reach of 95.7 percent with an estimated 83 million TV viewers nationwide.
GMA was the most watched channel in Total Philippines for the said period with 46 percent people audience share.
Per major area, GMA’s net reach was 95.6 percent or 54.4 million viewers in Total Luzon, about 96.4 percent or 16.4 million viewers in Total Visayas, and 94.9 percent or 12 million viewers in Total Mindanao.
Across dayparts in the said areas, the network recorded an average of 48.4 percent total day people audience share in Total Luzon, while it posted 41.6 percent in Total Visayas, and 41.3 percent in Total Mindanao for 2021.
GMA has also maintained its dominance in key regional cities. Metro Cities TV Audience Measurement (MCTAM) 2021 data also cited that GMA reached 99.3 percent or an estimated 352,000 viewers in Metro Dagupan, about 95.2 percent or 2.3 million viewers in Metro Cebu, and 98 percent or 2.1 million viewers in Metro Davao.
The firm’s second free-to-air channel GTV is likewise keeping it good in terms of ratings as it claimed its spot as the second most-watched station in the country next to flagship station GMA.
From November 1 to December 31, 2021, GTV recorded 11.6 percent people audience share in Total Philippines, which surpassed TV5, its closest competitor, with 10.4 percent GTV’s ratings success was also bolstered by the network’s non-stop efforts to expand GTV’s reach and clarity of reception in areas outside of Mega Manila.
It recently commissioned the upgraded analog TV station in Zamboanga which covers Zamboanga City in Zamboanga del Sur as well as the cities of Lamitan and Isabela, as well as other municipalities in Basilan.
Since GTV’s launch in February 2021, the network has already commissioned six analog TV station upgrades in different parts of the country – Tandang Sora in Manila, Mt. Sto. Tomas in Benguet, Mt. Banoy in Batangas, Naga in Camarines Sur, Legazpi in Albay, and General Santos City in Mindanao.