Thanks to successful partnerships
South Korean cosmetics export rates climbed 16.1 percent, reaching USD7.6 billion, in the year 2020. This data was shared by the Korea Customs Service and Korea Cosmetic Association recently. This, despite the ongoing pandemic, proves that K-drama and K-Pop has really influenced the world on their choices when it comes to skincare and cosmetic products.
Watsons knew that K-beauty will continue to be a hit among their customers and confirms that it "is highly sought after by our Watsons customers even during the pandemic," says Susanna Yen, exclusive brands director of Watsons International. "Watsons has partnered with a number of K-Beauty brands to deliver more choices to beauty lovers across Asia while helping to incubate up and coming brands to expand their penetration."
Two brands that you must check out are Mise En Scéne and COSRX. Not only did Watsons chose to carry these brands, they have helped both achieve better sales. Mise En Scéne is a total hair cosmetic brand that has a wide range of hairstyling products. It's Perfect Serum is South Korea's number one for nine consecutive years that boasts of an intensive hair care formula. COSRX was launched in other South East Asian countries via Watsons, and was carried by Watsons exclusively starting 2017. Their compound annual growth rate was over 80 percent because of this partnership.
“The demand of K-Beauty products keeps growing but due to the pandemic, customers are not able to travel to Korea to shop for the hottest K-Beauty products, so we have highlighted Watsons K-Beauty as part of the Asian Beauty Campaign. With over 5,000 products to choose from in-store and online, Watsons K- Beauty land is expected to become the go-to place for all K-Beauty lovers," adds Yuen.