GSIS unveils 'Ginhawa for All' rebrand campaign

Published December 1, 2021, 1:48 PM

by Gabriela Baron

The Government Service Insurance System (GSIS) unveiled on Tuesday, Nov. 30, its new branding campaign dubbed “Ginhawa for All.”


In a statement released Wednesday, Dec. 1, GSIS President and Manager Rolando Ledesma Macasaet said the rebranding program aims to make its products and services more accessible and convenient for its stakeholders/

“We, at GSIS, want you to easily remember and understand our loan products and claim benefits. We want to further raise the quality of our service to continue providing comfort for all of you,” Macasaet said in Filipino.

The core of the rebranding program are three GSIS Financial Assistance Loan to Department of Education Personnel (GFAL) bundles namely GFAL Active, GFAL Grand, and GFAL Plus.

GFAL Active covers the wide array of social security benefits, loan privileges, and non-life insurance products being offered to active GSIS members, while GFAL Grand is composed of various benefits and services available to pensioners.

Meanwhile, GFAL Plus puts together different products and services for former GSIS members, immediate families of active members, and non-life insurance policyholders.

“With GFAL bundles, it’s simpler, clearer, and easier to provide information and services to members, retirees, their families, and the public. I hope that you will soon be familiar with these bundles so you will be able to fully appreciate your benefits,” Macasaet added.

Ginhawa for All also represents the pension fund’s other service and program innovations during the pandemic, including the contactless filing of claims and benefits.

GSIS also launched three new Ginhawa Loan Programs. namely: Multipurpose Loan (MPL), a program that waives charges on all in-default loans; Computer Loan that offers P30,000 assistance to purchase a computer; and GFAL Educational Loan, a study-now-pay-later program for kin of members.

“Now the benefits and services for members, pensioners, and other stakeholders are grouped according to bundle. All the information they need are already found in each bundle including the application forms,” the pension fund chief explained.

One of the digital innovations under the Ginhawa rebrand is the “GSIS Touch” (or G-Touch) mobile app that was developed by the GSIS IT team.

G-Touch allows active members to generate tentative computations of their loans, apply for loans and claims and get regular notifications on their GSIS transactions.

Pensioners may conveniently request their Annual Pensioners’ Information Revalidation interview schedule through the app. The enhanced GSIS Touch will be widely available to members and pensioners in early next year.