Former Abztract Dancers member launches online sashimi house


Javerne and Monique Pasahol, owners

As the country inches towards its second year of quarantine, finding a solution to all the consequences that the COVID-19 crisis has given us was stressful.

But if there's anything to make the world a little brighter and better, Filipinos will agree on one thing - that good food can just do the trick!

Because of this, local celebrities tried their lucks in opening up food businesses and proved that their looks are more than just what we see on the screens.

Dingdong Avanzado

Javerne Pasahol, former Abztract Dancers member, who along with his wife Monique, successfully launched the best-tasting house of sashimi of JAAM Seafood Trading.

But they are not just ordinary producers of the best-tasting sashimi in town. JAAM has also become a social media sashimi star and is trending because of its big serving sizes but affordable prices that everyone can afford!

JAAM's sashimi is fresh and clean that came from Norway directly delivered to them every day.

Jessa Zaragoza

"Honestly, we weren't known for sashimi. As you can see we only sell fresh seafood. But we tried packing sashimi and posted online, and we were surprised that the idea boomed," the Pasahols said.

Undeniably, their sashimi continues until now to be the star of the seafood show. They were also the very first to sell sashimi online and launched the one-metered-size Sashimi Boat Platter for you!

The former dance star during the 90s and his hardworking and lovely wife are so thankful for all the good reviews and blessings that JAAM has been receiving.

Jeric Gonzales

Their fourth pick-up branch will open at the Farmer's Plaza in Cubao, Quezon City on Oct. 18 where their very first market stall is also located.

Celebrity patrons, long-market line, full inboxes for orders, word of mouth reviews, and trending online -- there's no denying that this humble business became very successful!

They said in an interview, "We didn't expect that this is going to be a big hit. We are just so thankful to everyone patronizing us since day one!"

Karla Estrada and Melai Canriveros-Francisco

The couple also gives credit to the social media that helped them in boosting their business.

The family business venture that was put up 20 years ago by Monique's father, Mang Sonny, has maintained good customer handling through being hands-on, friendly, speedy replies, and of course, affordable prices.

For more information, you can visit JAAM on their official Facebook and Instagram page.