#GandaMoPinas: DOT, TikTok launch campaign to promote PH islands

Published September 22, 2021, 1:24 PM

by Alexandria Dennise San Juan

With the easing of restrictions for domestic leisure travel, the Department of Tourism (DOT) has partnered again with video-making and sharing app TikTok for #GandaMoPinas campaign which aims to celebrate the beauty of the country’s islands.

(Photos from Department of Tourism)

“The DOT is using all channels to promote our reopened tourist destinations and this collaboration with TikTok is one way of enticing people to travel locally while reiterating the importance of following the minimum health and safety protocols when traveling,” Tourism Secretary Bernadette Romulo-Puyat said.

The joint campaign will feature the beauty of the Philippines through live video sessions with nine content creators from Luzon, Visayas, and Mindanao.

One content creator will be featured per day from Sept. 22 to 30 for a live TikTok session to highlight the beauty of their region or province through various tourism products, such as natural landscape, tourist spots, local cuisine, activities, and local products.

They should also showcase why #ItsMoreFunInThePhilippines and how visitors would appreciate #GandaMoPilipinas through their province or region.

The three content creators with the highest number of views during the live show will be recognized as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao. Winners will be officially announced on October 4, 2021.

Here are the nine content creators and their schedule of live sessions to be streamed in their respective TikTok accounts:

From Luzon:

Sept. 23 – Phoennella Tabamo (@phoennellapipay)

Sept. 24 – Maika Rivera (@riveramaika)

Sept. 30 – Queenee Pearl Mercado (@queeneemercado)

From Visayas:

Sept. 25 – Bo Labra (@bo.labra)

Sept. 26 – Christine Cuenco (@christinecuenco)

Sept. 27 – Lynnell Jasper Lomosad (@chockieaviation)

From Mindanao:

Sept. 22 – Sweet Manrique (@sweetmnrique)

Sept. 28 – Jazreel Villapaz (@jazvil.md)

Sept. 29 – JS Espejon Sanchez (@aja_js_sanchez)

The Department’s previous collaboration with TikTok was the #SarapMagingPinoy challenge which garnered over 700 video entries with more than 70 million video views in the app.