The fashion influencer shares what goes into her brand collaborations
Scrolling Heart Evangelista's Instagram wall is like flipping a page of a fashion magazine—just as filled with chic style images, inspiring blurbs, and, not to mention, her beautiful artworks. It is decked with pieces from luxury labels and designers, both local and international, that many envy her for her constant fashion gifts and fixes. But, believe it or not, that's not always the case. And in many of her brand collaborations, those special items are being sent back to fashion houses.
In the latest episode of "Dear Heart," the actress talks about fashion and fashion week as requested by her followers. Among the questions asked to her is if she gets to keep the dresses and clothes sent to her by the designers and brands. To which she replied, "You don't get to keep that because it costs millions and millions."
"They usually lend it to you for a couple of weeks for you to shoot, for you to create content for the brand," she says. "But definitely, they send a piece or an outfit. I guess it depends on what you're doing. If you're also modeling the bag, you get to keep the bag. But if you're modeling, like, a lot of items, they usually ask you if you want to choose which one or they just send you another time. So it is pretty fun because, you know, I love what I do and it is cool that they send you free stuff for you to keep and for you to wear."
So what can we do if we want to look as stylish as Heart even without brands and designers sending us clothes to wear? Her advice is to be very smart on what you wear and what you have in your closet.
"Fashion is really about being sustainable. Sustainability in terms of the environment and also it is a good balance," she muses. "There's always going to be something beautiful... something on trend. You can't buy everything... You just have to be very smart. It's really how you put things together and how you carry yourself. That's the best weapon when it comes to fashion. You may have the same dress, but you carry it differently."
Apart from her brand collaborations, she also shared some of her best moments during fashion week from around the world. One that stood out the most was the time she attended designer Jean Paul Gaultier's last show in 2020 held in Paris. It is memorable not because of what she was wearing, but because she missed the show. Being cooped up in a small theater, the philanthropist had a panic attack and left the show before it started.
"I'm so pissed off at myself for missing it," Heart says. "But I feel like my mental health was first and I couldn't breathe so I ran out. It was memorable because it was supposed to be memorable, but I missed it."
Watch more of Heart's fashion week moments here: